Reputation Rules: Strategies for Building Your Company’s Most Valuable Asset

by Daniel Diermeier

Leverage your company's most important asset!

In our lightning-fast digital age, a company can face humiliation and possibly even ruin within seconds of a negative tweet or blog post. Over the last year, companies such as BP, Goldman Sachs, and Toyota have experienced serious blows to their images that could have had reduced impact if their leaders had implemented reputation management into their business strategy and culture.

There is no one in either the corporate or academic sphere with greater expertise in the area of corporate reputation than Dr. Daniel Diermeier. An award-winning professor at the Kellogg School of Management, Northwestern University, Dr. Diermeier has blazed a path in understanding the significance of reputation management and demonstrating how a company can create a program so powerful that it can help turn a potential public disgrace into a public image success story.

Reputation Rules is a landmark work bringing to light Dr. Diermeier's groundbreaking insights in this critical area. He offers the frameworks, strategies, and processes for changing your company's focus as quickly as the world is changing around you. He touches on all of the reputational issues that need to be managed from a strategic level, describing how



Overcome direct challenges from influential activist and political forces Manage corporate scandals, including executive compensation Use external, seemingly unrelated events to boost reputation Build a reputation-management process into everyday operations In addition, Dr. Diermeier provides case studies of Shell's confrontation with Greenpeace, Mercedes' recovery from the Moose crisis, AIG's executive bonus fallout, Wal-Mart's reputation-building response to Hurricane Katrina, and numerous other scenarios illustrating what works and what doesn't when it comes to reputation management.

Brimming with keen insights and lucid examples, Reputation Rules is a guidepost for your organization's future—and a salve for crisis management.

Please This is an historical recording. The audio quality represents the technology of the time when it was produced.

Genres: Business, Nonfiction, Management

Audible Audio

First published April 11, 2011

Reviews

[Guy Kezirian · Rating 5 out of 5]

Daniel Diermeier did the work that led to this book while he was a professor at Kellogg. This work forms much of the basis of the Crisis Management section in the PHYSICIAN CEO program. The concepts are practical and the skills described are essential for every CEO. How do you respond when your reputation is attacked? Do you know how to pivot negative publicity into a positive? This book is distributed as part of the PHYSICIAN CEO Program, so it may already be on your shelf. Enjoy!

[Space_cowboy13 · Rating 5 out of 5]

Huge for anyone, essential for anyone seeking careers in leadership, sm/mktg, ethics regulation, and even tech creation

[Kristine · Rating 3 out of 5]

I started reading this book when I was working on branding at TSA, very interesting stories about how much work it is to build a reputation (brand) in a product/person, but it only takes a second to lose that brand and it's all in how you respond to the crises that will determine if you can sustain the image. I never finished the book because I felt I got the point half way through and the rest if the details were not what I was in need of when doing my research.

[Durga · Rating 3 out of 5]

Reputation , though extremely important is seldom focused on by firms. The author provides interesting case studies to drive home his point. Some of the frameworks , though obvious are easy to be missed out. Brevity is not exactly the author's forte.

[Ellen · Rating 2 out of 5]

More about crisis management than reputation management.