Kooky and irreverent, Utopia PR gives the reader an absurd take on what it takes to keep an administration afloat when complete incompetence, disregard for any sense of duty to others, and the US Presidency collide.
Blake Hamner is a PR extraordinaire. He can take the most insane political crisis and immediately turn it into a non-issue. Whether you have a killer robotic dog that has escaped your Presidential compound and murdered two hardworking American citizens or you're lacing your country's milk supply with opiates to keep them subdued and loyal, Blake's got your back. So when the King--ahem, President--of the US begins doing exactly these things and more (becoming more unhinged as the novel goes on), Blake has to keep coming up with new distractions and deflections to keep his administration afloat.
Of course, anything that can go wrong, will go wrong. After a while, all of these disasters just start to seem a little too...convenient. But convenient for who? Once a mysterious man in a jetpack (Jetpack man!) starts showing up at the scene of every incident, and showing up Blake and the rest of the PR team by making a scene of his own, Blake starts to see his entire career (and marriage) unraveling before his eyes. His intern gets promoted to be his boss (and, boy, does she rub it in), his wife gets fired, and he nearly lands himself in a dungeon that may or may not exist alongside a coworker who may or may not be missing. As the mysterious Jetpack man continues to make the President look awful at every turn, Blake's wife starts to think maybe she's seen him somewhere before....
The characters in this book are something else. Blake's a quirky dude who will never pass up an opportunity to remind people that the 'n' in his last name is silent. He's got a Chief Wiggum-level affinity for jelly donuts and an aversion to cursing that can rival Ned Flanders. Overweight and with a face "more suited for print journalism," Blake is also somehow married to a perfect news anchor. While he's got a one-line quip for every disaster, he's not exactly the funniest guy and is always stunned into silence by any banter with his wife. Maria, his wife, is smart, funny, beautiful, and basically his exact opposite in every way. The only truly likeable character in the whole book. Blake's best friend/closest coworker Scott has the mind of a middle schooler and zero filter, but he sure is loyal. But one of the most confusing points for me is that you don't actually get much of a glimpse of Our Leader/the President. I definitely expected him to have a bigger role in this novel.
Overall, I was disappointed that the speculative aspects were so unoriginal. There's one big tech company, Woozler, that basically owns everything from the main social media platform (which is basically Twitter) to the main ride-share service to the main search engine to GPS-based phone apps and digital personal assistants, etc. It's basically just condensing our current state of technological surveillance into one company (which we are already very close to). There is amplification ad absurdum, but there's no new ideas or anything like that.
That said, it's well-written and well-edited in a way that makes it a quick and engaging read. I found it an enjoyable read even though I wasn't all that invested.
My appreciation to NetGalley for the eARC in exchange for the review.