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Nutraboom: What Is the Future of the Health Products Industry?
The health products industry has boomed from the humble Vitamin C tablet to a $75 billion global phenomenon. Products are sold everywhere from supermarkets to medical clinics to TV shops. This industry is predicted to double in sales again to $150 billion, creating an enormous financial opportunity for the successful companies. The challenge is that the new boom in functional foods is driving rapid change, creating opportunities for some companies and nightmares for others.
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Published January 26, 2009
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