The Step-by-Step Guide to Copywriting: Online Learning and Course Design: Copywriter's Toolbox, Volume 1

by Sandra Shillington

Do you want to make money Online? Write an Online course!

This audiobook walks you through every step of creating an effective online learning course using time-tested principles of instructional design and instructional writing. It’s a multi-step guide that subject matter experts and copywriters can follow to go from idea to fully developed online course. Whether your course will be sold on a marketplace platform such as Udemy, self-hosted on your own website, or launched through sites such as Teachable, Thinkific, or Kajabi, this audiobook will help you - even if you’re not sure yet on what type of course you want to create.

Turn your expertise into passive income. Take advantage of the surge in popularity e-learning has seen over the last few years.

Create engaging materials so that your audience gains and retains the knowledge and skills you're teaching. Design your course according to how adults actually learn. Learn how to evaluate the effectiveness your course. Make sure your course isn't boring!

Genres: Business

Audible Audio

Published December 27, 2017

Reviews

[Jay French · Rating 3 out of 5]

I’ve had an idea for an online class, but have hit a wall in creating it. I wanted to read a book that would provide some gentle persuasion to complete the work. I found “Online Learning and Course Design” to do a good job in providing me some simple process to create an online course. The author describes the process from initial brainstorming to the technical creation process, the course design, graphic design, publishing, and garnering feedback. I even went deeper than I would have thought, for such a compact book, in describing different instructional design models in use in the industry. If you are looking for a quick read that covers the entire online course creation process, this fits the bill.

[Sunny · Rating 4 out of 5]

A very short, quick read and gives an overview of things to when

Good overview book that gives some references, guides, and overall information to get a person started. I wouldn't call it a step-by-step guide, but a reference guide. It's a very short, quick read and gives an overview of things to consider.

[Catherine · Rating 2 out of 5]

Tried my darndest to get the how-to from this book. Never succeeded. I felt 90% of the info was regurgitated. I was trying to pull out a strategy for me to follow. Nope. Gave up. I could be wrong on this. But for me, this wasn't worth my time.

[Nelca · Rating 1 out of 5]

It's very general. No additional information to be learned.

It's very general. No additional information to be learned.
Not recommend for people who already have their online course.
Nothing to learn new.

[Ed Barton · Rating 4 out of 5]

Good Intro

This well written ebook will give the reader a decent intro to online course instruction. Easy to read and a quick intro to a big topic.

[Jennifer · Rating 4 out of 5]

A good resource of curated information about ways of creating courses and questions to think of.

[Gia · Rating 5 out of 5]

Very simple for a beginner.

[Ami Neiberger · Rating 3 out of 5]

Very short book about online course design

I was hoping for more insight and practical help for designing online course work than this offers. Nice book cover art.