Stop the Scale: Building a Digital Agency You Actually Like

by Kirk Williams

How much revenue growth did your agency see last year?
How many new employees were added to your team?
How fast have you grown in the past four years?

Get a few digital agency owners together, and these questions will all be asked within the first 30 seconds of the meet-and-greet, if not sooner.

But what if these are the wrong questions on which to be focused? What if the way you think about growth, personal fulfillment, and how you lead your agency doesn't need to center around revenue or employee headcount growth?

If you are getting exhausted by the endless emphasis on revenue or employee growth as the assumed primary goal of every agency owner, then this book is for you. It is a clarion call for agency owners to stop chasing unicorn-like growth, and instead focus on serving their clients, employees, friends, family, neighbors, and thus make an indelible imprint on the world.

This book is not anti-growth, but it does offer an alternate path for the overworked agency owner.

Audible Audio

Published May 12, 2023

Reviews

[Sarah Stemen · Rating 5 out of 5]

I mean it’s Kirk… one of my friends quoted it like this, “everything Kirk touches is Gold” also this makes me feel less guilty for making clients chase me 😂 during the sales process. I set the tone early on and fire clients fast.

[Stuart · Rating 4 out of 5]

Thanks Kirk. You’ve given me more value in this book than any other agency owner I’ve worked with over the last 15 years. Deeply appreciative.

[Michael MacRae · Rating 3 out of 5]

Good personal learnings from a founder but mostly anecdotal evidence as to why this makes him happy. I admire the authors vulnerability.