Ferdinand Mount writes an astute and keenly observed satire of our contemporary world infected by the dark arts of the PR world, of spin doctors, slippery, manipulative, intent on shaping society with the cancer of their lies, illusions, deception and distorted truths, where there is no low they will not stoop to. Dickie Pentecost, diplomatic correspondent on a financial paper takes his family, oncologist Jane and his teenage daughters, 14 year old Lucy and 16 year old Flo 'champing', camping on the grounds of deconsecrated church, St Dingle, where they meet 'Ethel', short for Ethelbert, performing his devotions in front of altar. After this, he seems to know and turn up where ever they might be, insinuating himself within the family. He charms all of them, a mesmerising figure, making quite the impression.
However, he even turns up in London, and you have to wonder how he got the phone number of their ballet obsessed daughter, Flo. At this stage, alarm bells should have been ringing, but Dickie is made redundant, and the families woes pile up with their daughters, particularly Lucy's health issues, she is experiencing seizures that results in Jane giving up her job to take care of her. This makes it paramount that Dickie gets a job, but its not easy, until out of the blue, the dodgy Ethel offers him a lucrative position as Director of Public Affairs at his Making Nice PR agency. Before long, the entire family is being corrupted, once parsimonious, morally upstanding citizens, they are taking numerous 'freebie' holiday hotel breaks, with Flo even acquiring a summer job with the agency.
Dickie finds himself out of his depth in Africa which he has to hastily flee, then in the US working on the election campaign of Senator Jerry Faldo with the temptingly beautiful Dr Betsy Broadlee, before he is unceremoniously sent back to Britain. He finds himself tasked with ghostwriting the autobiography of the odious MP, Bryce Wincott, only to then stumble into government as a Special Adviser (SPAD). As matters become increasingly untenable for Dickie and his family with the principles and moral free territory that is the shameless, ego driven Ethel (Is that even his name?), what will he do? This is a terrifically witty, entertaining and perceptive read with its echoes of Evelyn Waugh, where virtually all the characters are unlikable, with the narrative portraying so many of the ills of our world. Highly recommended. Many thanks to the publisher.