High Frequency Change: Why We Feel Like Change Happens Faster Now, and What to Do About It

by Tom Cheesewright

We are dizzy trying to keep up with the constant flood of newness across every aspect of our lives. And it's clear that some of our biggest companies are facing similar challenges. Each week another big brand name fails. Why is this?

Change is like a It has both amplitude and frequency. The last century was about change of great amplitude, big waves washing over the whole society. But this century is about high-frequency rapid, smaller waves, each powerful enough to disrupt an industry. This book explains how we can understand high-frequency change, what drives it, and how we must respond by changing the way we run our organizations and our lives.

Audible Audio

Published August 24, 2021

About the author

Tom Cheesewright is the Applied Futurist, helping people and organisations around the world to see the future more clearly, share their vision, and respond with innovation. An accomplished speaker and broadcaster, he specialises in connecting tomorrow’s world to today’s experience, making sense of what’s happening next, and why.

Tom’s clients include global 500 corporations, government departments, industry bodies and charities. Using a unique set of tools that he developed, and now teaches and licenses to others, Tom finds the critical intersections between today’s macro trends and the existing stresses in each client’s organisation and sector. These are the points at which the greatest change will take place.

Tom is a frequent presence in the media, his face, voice, and unusual name recognisable from weekly appearances on TV and radio including BBC Breakfast, Channel 4’s Sunday Brunch, 5live, Radio 4, and TalkRadio, and in The Guardian, The Times, and The Evening Standard.