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The Average Is Always Wrong: A Real-World Guide to Putting Data at the Heart of Your Business
The Average Is Always Wrong is a completely pragmatic and hands-on guide to harnessing data to transform your business for the better.
Experienced CEO and CMO Ian Shepherd takes you behind the jargon and puts together a powerful change programme anyone can enact in their business right now, to reap the rewards of simple but sophisticated uses of data.
Filled with practical examples and case studies, listeners will come away with a powerful understanding of the real value of data and the analytical techniques that can drive profit growth.
Experienced CEO and CMO Ian Shepherd takes you behind the jargon and puts together a powerful change programme anyone can enact in their business right now, to reap the rewards of simple but sophisticated uses of data.
Filled with practical examples and case studies, listeners will come away with a powerful understanding of the real value of data and the analytical techniques that can drive profit growth.
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Published February 18, 2021
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Displaying 1 - 2 of 2 reviews
February 17, 2021
I finished 'The Average is Always Wrong' by Ian Shepherd
this morning and ended up unexpectedly immediately referencing it in a post to a connection! It's not my area, being about the use of data in business, however even I could see that it brings the data front and centre to ask questions you may not either think of asking or maybe don't want to ask about your business. With more retail going online everyday it's a great tool to learn how to address the data of your customers and learn how even the big names in retail make mistakes.
this morning and ended up unexpectedly immediately referencing it in a post to a connection! It's not my area, being about the use of data in business, however even I could see that it brings the data front and centre to ask questions you may not either think of asking or maybe don't want to ask about your business. With more retail going online everyday it's a great tool to learn how to address the data of your customers and learn how even the big names in retail make mistakes.
April 8, 2021
Delightful read by Ian Shepherd - “The Average is Always Wrong.”
What do you know about segmentation and your customers?
What do you know about segmentation and your customers?
Displaying 1 - 2 of 2 reviews