The 50 tips in High Conversion E-Mail Copywriting can fine-tune your e-mail copywriting skills to make your customers more loyal, your prospects more responsive and your list more profitable. Understanding the way that your prospects and customers read their e-mail will help you create messages that will gain and hold their attention, boosting response rates to new levels. High Conversion E-Mail Copywriting is a quick and easy guide to taking your e-mails to the next level of performance and success.
I found this book to be great on specifics. No meandering just to make the book longer, etc. I can flip through the book and quickly find the relevant info I need. Great ideas -- great resource!
Great book tons of tips if you are starting in email marketing this book is really worth it. Just a few tips shown here will put you ahead of the pack in marketing
Initially I felt it was a bit short and then as I kept reading I really felt it was a great little reminder.... It's one of those definite scroll through every now and then kind of books!