The Three Cs of Innovative Thinking: How to Think Creatively

by Lon Safko

Innovative thinking is very popular right now - and for good reason. Corporate America is beginning to realize the importance of innovative thinking and how it allows us to be leaders in world technology by being more creative and competitive. Innovative thinking is more than retaining or growing market share; it’s about creating new products and services, discovering new markets for existing products and services, and improving existing products and services, which all result in greater revenues. It isn’t limited to the tangible; it can be applied to systemic issues, human resources, product delivery, market channels, sales, marketing, public relations, finance, e-commerce, web design, and even advertising.

Audible Audio

Published September 23, 2019