Increase Traffic and Sales by Using Google AdWords - A Powerful Marketing Tool
Google's AdWords platform enables you to create pay-per-click advertisements that appear as "sponsored links" when someone searches for content related to your product or service. You bid for the position to place your ad, and you only pay when someone clicks. It's that simple. If used correctly, AdWords can garner higher targeted traffic, which in turn will increase your conversion rates and profits.
So, AdWords will definitely help your business, but you have no idea how to utilize them. What should you do?
Take a couple of hours to read this book.
Google AdWords for Beginners is designed to teach you the fundamentals of AdWords, how it works, why it works, and the proven techniques that you can use to make it work for you and your business.
Additionally, this book details an eight-step blueprint that has consistently delivered positive results for companies. Upon completion, you'll be armed with the knowledge to launch profitable campaigns or drastically improve an existing one.
Recommended for anyone entering the realm of online PPC advertising. This short, concise book is a quick read, but breaks down AdWords very nicely and demystifies the service. You will be confidently running you're own ads in no time.
This book really explained the use of google AdWords very well. It was a great refresher course for someone who has not used AdWords for several years.