Join or Die: Digital Advertising in the Age of Automation

by Patrick Gilbert

Machine learning and automation are disrupting every industry—advertising is no exception.

The modern digital advertising landscape is dominated by the likes of Facebook and Google Ads, and the traditional optimization levers that PPC managers grew accustomed to are being stripped away and replaced by automated solutions. Google AdWords, as we once knew it, no longer exists. We have officially entered the age of automation, and there’s no turning back. In Join or Die, Patrick Gilbert shares how he transformed AdVenture Media into a modern, automation-driven advertising powerhouse. From the failures and mistakes that nearly lost the agency multiple clients and millions in revenue, to the exaltation of successful breakthroughs, Join Or Die is brutally transparent, honest and best of all, practical. Gilbert’s writing is replete with specific strategies you’ll be able to implement in your own campaigns right away. Gilbert also elucidates how the technology that powers the most profitable campaigns actually works, arming his readers with the knowledge to apply automation and machine learning successfully across the entire spectrum of digital advertising channels.

If you follow Gilbert’s automation playbook, you’ll realize the machine isn’t your enemy, but a friend in need of your guidance. But the machine waits for no one. Join, or die.

Genres: Business, Nonfiction

Audible Audio

Published February 1, 2023

Reviews

[Arthur Charlez · Rating 5 out of 5]

I’m gonna have to listen to this at least 3 more times to glean everything that’s precious and profitable in this superb literary work. I own a full service digital agency but I’m narrowing my own skillset down to just PPC. And this is my first addition to my PPC reference library

[Eivydas Blackus · Rating 5 out of 5]

Nice

[Juan Jose · Rating 5 out of 5]

Great book to expand your Google ads knowledge

[ля]

Consider me dead

[Spencer Lambert · Rating 4 out of 5]

Dense book but highly topical for search advertising, automatic bidding, and the decisioning algorithms. Love the term algorithm jockey and the concept that the optimal relationship is a human driving strong data science (best of both).

Machine learning concepts are highly important to learn now, and Moore's Law is incredibly relevant to how far machine learning has come even since this book came out.

If i were to build a curriculum for advertising, this would definitely be on it.