PLEASE This is a summary, analysis and review of the book and not the original book.
Matthew Dixon and Brent Adamson's insightful book, The Challenger Taking Control of the Customer Conversation offers the results of their research on thousands of sales reps and the best way to sell.
This SUMOREADS Summary & Analysis offers supplementary material to The Challenger Sale to help you distill the key takeaways, review the book's content, and further understand the writing style and overall themes from an editorial perspective. Whether you'd like to deepen your understanding, refresh your memory, or simply decide whether or not this book is for you, SUMOREADS Summary & Analysis is here to help. Absorb everything you need to know in under 20 minutes!
What does this SUMOREADS Summary & Analysis Include?
Executive Summary of the original book Editorial Review Key takeaways & analysis of each section A short bio of the the authors Original Book Summary Overview
In The Challenger Sale, Dixon and Adamson dig through mountains of research on thousands of sales reps to find what makes some reps exceptional performers in a complex sales environment. Packed with proven insights and practical guidelines for implementing the Challenger Sales Model, this book is the harbinger of a sales revolution that is long overdue. The Challenger Sale is a must-read for any salesperson, team leader, or senior executive.
BEFORE YOU The purpose of this SUMOREADS Summary & Analysis is to help you decide if it's worth the time, money and effort reading the original book (if you haven't already). SUMOREADS has pulled out the essence-but only to help you ascertain the value of the book for yourself. This analysis is meant as a supplement to, and not a replacement for, The Challenger Sale.
The Summary of Matthew Dixon’s and Brent Adamson’s “The Challenger Sale” is a great comprehensive explanation of the essential information one would need from the original book. It defines the basics of what a challenger is and what they do to be labeled the challengers. It also covers why companies need challengers both as someone they are purchasing from or as someone to be a salesman of their product. Challengers are important assets on both sides of the fence for any successful business. I have read the original book and I feel like this is a great summary of the primary information one should harvest from the book. I’ll definitely check out more summaries by this author!
Key takeaways and synopsis of the arguments made by authors of “The Challenger Sale”. Made me interested enough to buy the subject book to note the difference between a consulting and a challenger sales process