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The Agile Brand Guide (2024 Edition): Digital Experience Platforms
Digital Experience Platforms (DXPs) enable marketers to create more engaging digital experiences on mobile and desktop devices, and form a core part of a brand’s marketing technology infrastructure. While customers interact with brands on a multitude of channels, an organization’s website and the platform that powers that site are still a critical hub in a brand’s customer experience. This is one of the reasons a DXP is so important.
In this first edition in this internationally best-selling series of books on marketing technology concepts and platforms, Digital Experience Platforms are explored and demystified. The book explores marketers’ need to find the best DXP for their brand, as well as the roles a Digital Experience Platform should play, the different types on the market, as well as how to initially evaluate platforms, then how to best implement a DXP once you have selected it.
Drawing on Kihlström’s experience working as an advisor to some of the world’s leading brands, and his ongoing conversations with leaders in the marketing technology industry as part of his award-winning podcast, The Agile Brand with Greg Kihlström, this guide to customer journey orchestration provides insights, ideas, and guidance for marketers of all experience levels as they work to successfully implement Digital Experience Platforms in their organizations. The book also features a foreword from Rupali Jain, Chief Product Officer at leading DXP provider Optimizely, as well as contributions from thought leaders and experts at Horizontal, Optimizely, Sitecore, Verndale, and more.
In this first edition in this internationally best-selling series of books on marketing technology concepts and platforms, Digital Experience Platforms are explored and demystified. The book explores marketers’ need to find the best DXP for their brand, as well as the roles a Digital Experience Platform should play, the different types on the market, as well as how to initially evaluate platforms, then how to best implement a DXP once you have selected it.
Drawing on Kihlström’s experience working as an advisor to some of the world’s leading brands, and his ongoing conversations with leaders in the marketing technology industry as part of his award-winning podcast, The Agile Brand with Greg Kihlström, this guide to customer journey orchestration provides insights, ideas, and guidance for marketers of all experience levels as they work to successfully implement Digital Experience Platforms in their organizations. The book also features a foreword from Rupali Jain, Chief Product Officer at leading DXP provider Optimizely, as well as contributions from thought leaders and experts at Horizontal, Optimizely, Sitecore, Verndale, and more.
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Published September 30, 2024
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About the author
Greg Kihlstrom
61 books6 followersGreg Kihlström is a best-selling author, speaker, and entrepreneur, and serves as an advisor and consultant to top companies on marketing technology, marketing operations, and digital transformation initiatives. He has worked with some of the world’s top brands, including Adidas, Coca-Cola, FedEx, HP, Marriott, Nationwide Insurance, Victoria’s Secret, and Toyota.
He is a multiple-time Co-Founder and C-level leader, leading his digital experience agency to be acquired in 2017, successfully exited an HR technology platform provider he co-founded in 2020, and led a SaaS startup to be acquired by a leading edge computing company in 2021. He currently advises and sits on the Board of a marketing technology startup.
In addition to his experience as an entrepreneur and leader, he earned his MBA, is currently a doctoral candidate for a DBA in Business Intelligence, and teaches several courses and workshops as a member of the School of Marketing Faculty at the Association of National Advertisers. He has served on the Virginia Tech Pamplin College of Business Marketing Mentorship Advisory Board, the University of Richmond’s CX Advisory Board, and was the founding Chair of the American Advertising Federation’s National Innovation Committee. Greg is Lean Six Sigma Black Belt certified, is an Agile Certified Coach (ICP-ACC), and holds a certification in Business Agility (ICP-BAF).
Greg has written over 20 books on marketing and marketing technology, including several books for an imprint of De Gruyter, several books in The Agile Brand Guide® series on marketing technology platforms and practices, and his Agile, House of the Customer and Priority is Action series of books
He executive produces eight business and marketing-related podcasts and hosts three, including the award-winning The Agile Brand with Greg Kihlström, now top 10 on Apple’s U.S. marketing charts and in its 7th year with over 600 episodes and millions of downloads, which discusses marketing technology and its role in the customer experience with some of the world’s leading experts and leaders.
Greg is a contributing writer to MarTech, CustomerThink, and CMSWire, and has been featured in publications such as Advertising Age, Business Insider, Financial Times, Forbes, and The Washington Post. Greg has been named #1 on its list of the Top Global Marketing Thought Leaders by Thinkers 360, was named one of ICMI’s Top 25 CX Thought Leaders two years in a row, and a DC Inno 50 on Fire as a DC trendsetter in Marketing. He’s also participated as a speaker at global industry events and has guest lectured at prominent universities and colleges.
He is a multiple-time Co-Founder and C-level leader, leading his digital experience agency to be acquired in 2017, successfully exited an HR technology platform provider he co-founded in 2020, and led a SaaS startup to be acquired by a leading edge computing company in 2021. He currently advises and sits on the Board of a marketing technology startup.
In addition to his experience as an entrepreneur and leader, he earned his MBA, is currently a doctoral candidate for a DBA in Business Intelligence, and teaches several courses and workshops as a member of the School of Marketing Faculty at the Association of National Advertisers. He has served on the Virginia Tech Pamplin College of Business Marketing Mentorship Advisory Board, the University of Richmond’s CX Advisory Board, and was the founding Chair of the American Advertising Federation’s National Innovation Committee. Greg is Lean Six Sigma Black Belt certified, is an Agile Certified Coach (ICP-ACC), and holds a certification in Business Agility (ICP-BAF).
Greg has written over 20 books on marketing and marketing technology, including several books for an imprint of De Gruyter, several books in The Agile Brand Guide® series on marketing technology platforms and practices, and his Agile, House of the Customer and Priority is Action series of books
He executive produces eight business and marketing-related podcasts and hosts three, including the award-winning The Agile Brand with Greg Kihlström, now top 10 on Apple’s U.S. marketing charts and in its 7th year with over 600 episodes and millions of downloads, which discusses marketing technology and its role in the customer experience with some of the world’s leading experts and leaders.
Greg is a contributing writer to MarTech, CustomerThink, and CMSWire, and has been featured in publications such as Advertising Age, Business Insider, Financial Times, Forbes, and The Washington Post. Greg has been named #1 on its list of the Top Global Marketing Thought Leaders by Thinkers 360, was named one of ICMI’s Top 25 CX Thought Leaders two years in a row, and a DC Inno 50 on Fire as a DC trendsetter in Marketing. He’s also participated as a speaker at global industry events and has guest lectured at prominent universities and colleges.
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