What do you think?
Rate this book
Uncopyable: How to Create an Unfair Advantage over Your Competition
What separates average businesses from extraordinarily successful ones?
Better product? Nope. Your competitor will rapidly reverse-engineer your "secret sauce" and get their "better-than-you" version on the market faster than you can say "Usain Bolt".
Better customer service? Guess what? All of your competitors say they provide the best customer service. It's a wishy-washy phrase...a vague generality with no meaningful specific.
Better pricing? You're kidding, right? The company that lives on price dies on price.
More harsh Almost all industries today struggle with the increasing commoditization of their products and services, putting considerable pressure on prices and margins, leading to fiercer competition.
The solution?
You must create an uncopyable attachment with your customers. They must see you as not only delivering a superior product but also as a high-value relationship they simply cannot get anywhere else.
In Uncopyable, Steve Miller compellingly argues that new advantage isn't found by going "outside the box" - you must actually build your own box.
Uncopyable will guide you to achieving an unfair and enduring competitive advantage.
Better product? Nope. Your competitor will rapidly reverse-engineer your "secret sauce" and get their "better-than-you" version on the market faster than you can say "Usain Bolt".
Better customer service? Guess what? All of your competitors say they provide the best customer service. It's a wishy-washy phrase...a vague generality with no meaningful specific.
Better pricing? You're kidding, right? The company that lives on price dies on price.
More harsh Almost all industries today struggle with the increasing commoditization of their products and services, putting considerable pressure on prices and margins, leading to fiercer competition.
The solution?
You must create an uncopyable attachment with your customers. They must see you as not only delivering a superior product but also as a high-value relationship they simply cannot get anywhere else.
In Uncopyable, Steve Miller compellingly argues that new advantage isn't found by going "outside the box" - you must actually build your own box.
Uncopyable will guide you to achieving an unfair and enduring competitive advantage.
Audible Audio
Published December 7, 2020
95 people are currently reading
659 people want to read
About the author
Steve Miller
5 books17 followersMeetings & Conventions Magazine calls Steve Miller the Idea Man for his non-traditional, no-spin approach to marketing and branding.
Steve calls himself Kelly’s Dad. That’s who he is. His business title is Marketing Gunslinger. He helps businesses grow by achieving “Uncopyable Superiority.”
Since founding The Adventure LLC in 1984, Steve’s consulting clients have ranged from entrepreneurs to Fortune 100 corporations, including Proctor & Gamble, Greystar Real Estate, Caterpillar, Starbucks, Philips Electronics, and Coca-Cola. He’s also consulted for North America’s largest exhibitions, including AEM’s CONEXPO-CON/AGG, the International Manufacturing Technology Show, the International Home & Housewares Show, the Work Truck Show, and the Sweets & Snacks Expo.
Steve has presented over 1500 speeches and workshops around the world in 126 different industries, including the prestigious TED Conference.
Besides his seven books, Steve has written for and featured in over 250 publications, including Fast Company, Business Week, Fortune, the Wall Street Journal, the Washington Post, and Highlights for Children. (OK, he made that last one up.)
Learn more about Steve at UncopyableTheBook.com.
Steve calls himself Kelly’s Dad. That’s who he is. His business title is Marketing Gunslinger. He helps businesses grow by achieving “Uncopyable Superiority.”
Since founding The Adventure LLC in 1984, Steve’s consulting clients have ranged from entrepreneurs to Fortune 100 corporations, including Proctor & Gamble, Greystar Real Estate, Caterpillar, Starbucks, Philips Electronics, and Coca-Cola. He’s also consulted for North America’s largest exhibitions, including AEM’s CONEXPO-CON/AGG, the International Manufacturing Technology Show, the International Home & Housewares Show, the Work Truck Show, and the Sweets & Snacks Expo.
Steve has presented over 1500 speeches and workshops around the world in 126 different industries, including the prestigious TED Conference.
Besides his seven books, Steve has written for and featured in over 250 publications, including Fast Company, Business Week, Fortune, the Wall Street Journal, the Washington Post, and Highlights for Children. (OK, he made that last one up.)
Learn more about Steve at UncopyableTheBook.com.
Ratings & Reviews
Friends & Following
Create a free account to discover what your friends think of this book!
Community Reviews
Displaying 1 - 13 of 13 reviews
November 23, 2020
The regular sort of uncreative, boring white male. Miller is a Primitivist, but he will accommodate tech if that helps him sell his merchandise. Overall Miller is trying real hard to explain what Steve Jobs was saying in his 1980s talks, about giving the customer experience. Sadly Miller lacks the brain power or the writing skills to go beyond a somewhat structured rambling.
> Competition doesn't breed innovation. Competition breeds conformity.
It sounds so good it might be a retweetable tweet. Miller probably meant something else, but the phrasing itself is just hot air. When you are the only pizza maker in the village you would make the same burnt pizza 'ma grandma used to make'. Once you become one of the five pizza makers in the village you would have to innovate or get into another field of work.
> Competition doesn't breed innovation. Competition breeds conformity.
It sounds so good it might be a retweetable tweet. Miller probably meant something else, but the phrasing itself is just hot air. When you are the only pizza maker in the village you would make the same burnt pizza 'ma grandma used to make'. Once you become one of the five pizza makers in the village you would have to innovate or get into another field of work.
July 2, 2017
Since junior high, Steve Miller has been one of my favorite people to talk to. Reading this book was just like having a conversation with him - stimulating - witty - and full of original thought!
July 21, 2020
Pithy and packs a punch. An attempt at an equally concise review here: https://www.linkedin.com/posts/tausee...
January 6, 2018
I've know Steve for a long time and this is so consistent with what I've experienced with him. Short easy read that inspires you to think smartly about your brand and strategies that make you memorable.
December 31, 2020
The Kindle edition is a steal at 99 cents, and it's loaded with good advice on brand positioning. The author's enthusiasm for the subject comes through in the writing. Highly recommended for small business owners.
December 23, 2022
I did not enjoy this book and it took me a while to get through it. While the case studies were unique, I had the continuous feeling that the author was trying to sell me on the services rather than highlight the features.
March 15, 2020
Helpful. Insightful. Well written. Easy to comprehend. Highly recommended
May 3, 2020
A good quick read with tons of good information on how to do what the books wants you to do.
June 13, 2020
Interesting quick read
Easy to read with straight forward great advice that makes you think also great and very different case studies .
Easy to read with straight forward great advice that makes you think also great and very different case studies .
January 3, 2024
Good ideas
January 5, 2024
Very useful book for helping small business owners better determine ways to set themselves apart from the competition.
January 1, 2025
Good book
It was a nice read. I was hoping for more information and depth on strategies tactics and more known companies as examples.
It was a nice read. I was hoping for more information and depth on strategies tactics and more known companies as examples.
October 25, 2019
good book, couple of points
1. commandeer a word - problem solver, or a color, like starbucks, green
2. shock and awe package on page 62, what do we send to clients as a shock and awe package?
1. commandeer a word - problem solver, or a color, like starbucks, green
2. shock and awe package on page 62, what do we send to clients as a shock and awe package?
Displaying 1 - 13 of 13 reviews