The Social Code: Designing Community in the Digital Age

by Patrick Hanlon

The Social Code is the much-anticipated sequel to Patrick Hanlon's widely acclaimed book Primal Create Zealots for Your Brand, Your Company And Your Future. The book illustrates how to design and attract social communities, using underlying principles that have already created great brands, internal cultures, political and social movements, even civic communities. The new mission is to create a fan community that becomes so passionate about your success, they are willing to create it themselves.

YouTube, the largest social engagement platform on the planet, already promotes the principles outlined in The Social Code as their recommended method for designing and attracting online social communities. Using these principles, social brands are more likely to become viral brands. Hanlon defines the seven critical data points for your social narrative in today's digitally-centered environment. Facebook Likes, social media clicks and hashtag counts are meaningless unless they simultaneously build your social code and thereby your community. This method has already been proven out at Fortune 100 companies around the world.

Audible Audio

First published September 30, 2014

Reviews

[Andrea]

I wish I could give this a 3.5. It was a good narrative but don't expect a how-to-template.

[Michael Field]

This book has made me think my capstone project for grad school could become a reality.

[Eleanor Justice]

Updates and distills Primal Branding into a quick easy read; highly recommended.