Follow this Path: How the World's Greatest Organizations Drive Growth by Unleashing Human Potential

by Curt Coffman

What do the world's greatest organizations have in common? They know that their most valuable resource is human - their employees and customers. And the best companies understand two important people are emotional first and rational second, and because of that, employees and customers must be emotionally engaged in order for the organization to reach its full potential. The Gallup Organization's research not only bears that out, but has uncovered the secrets of creating and managing an "emotional economy" that will provide boom possibilities for your company. Follow this Path shows you how the traditional ways to engage people no longer apply in today's world. Instead, it offers a system it calls The Gallup Path, based on the proven, revolutionary strategies of the most successful businesses.

Helping you build relationships one customer and one employee at a time, this important audiobook offers a unique new path for your organization to follow. All you have to do is value and develop human relationships all around you to transform your business - starting today.

Genres: Business, Nonfiction, Leadership, Management

Audible Audio

First published October 1, 2002

Reviews

[Barry Davis · Rating 3 out of 5]

The follow up to the books First Break all the Rules and Now Discover Your Strengths, this Gallup publication is subtitled “How The World’s Greatest Organizations Drive Growth by Unleashing Human Potential.” I found some of the book rather useful, notably the focus on “emotional engagement” on the part of both employees and customers, but it bogged down for me in the second half as they buried me in statistical reports, lauding the significance of their research and approach. That being said, the case they make for the emotional, intuitional side of the buying decision is quite persuasive. I particulary liked the practical examples, etc. of the chapter on “Enhancing and Managing Employee Engagement,” which takes a practical approach to each of the Q12 questions. The concept introduced later, called C11 (L3 and A8), focused on customer engagement. This was interesting, certainly backed by lots of data, but I found it a bit contrived and over the top. That being said, here they are:
L3 relates to “attitudinal loyalty, “ asking”
1. Overall, how satisfied are you with the brand?
2. How likely are you to continue to choose/repurchase it?
3. How likely are you to recommend it to a friend or associate?
A8 is said to relate to the four basic dimensions of customer loyalty. In sequence, they are, Confidence, Integrity, Pride and Passion. the A8 questions are not included in the book.

An interesting read, with some worthwhile insights around the concept of emotional engagement for both employees and customers.

[Beth T. · Rating 4 out of 5]

This book helped bring context to the Strengths Finder skills, and Q12.