The book presents an energy model of Power, defining Power as "energy put to use for a purpose." Written in an informal, conversational style, it is a practical guide to gaining personal influence and achieving one's personal and professional objectives. It is grounded in the authors' extensive expertise about interpersonal relations and group dynamics in organizations and communities. The book describes how to convert energy into usable intellectual, emotional, and physical effort. It describes the seven channels of influence that can be used to enlist others' help in achieving personal and organizational goals. It highlights issues of equity that are crucial to creating effective working relationships.