Creating the Perfect Design Brief: How to Manage Design for Strategic Advantage

by Peter L. Phillips

In one of the only books of its kind, a veteran design consultant offers the tools for success gained from nearly 30 years of developing corporate and brand identity programs. Readers will discover the most effective formats for design briefs, how to structure the best possible team, what distinguishes a great design brief from an adequate one, how to use the brief in project tracking, as a measuring tool, and as a means of getting approval for a design solution; and much, much more.

Covers all the essential elements comprising an effective design briefCopublished with the prestigious Design Management Institute

Audible Audio

First published July 1, 2012

Reviews

[Nick · Rating 5 out of 5]

A truly amazing and well written book for all designers. The title only describes a small part of all the high-quality content in this book. I will definitely reread it and keep in my library for continuous reference and inspiration. 5 well-earned stars