The Conscious Style Guide: A Flexible Approach to Language That Includes, Respects, and Empowers

by Karen Yin

An adaptable guide for anyone who wants to communicate with compassion in a rapidly changing environment.

Most of us want to choose inclusive, respectful, and empowering language when communicating with or about others. But language—and how we use it—continually evolves, along with cultural norms. When contradictory opinions muddle our purpose, how do we align our word choices with our beliefs? Who has the final say when people disagree? And why is it so hard to let go of certain words? Afraid of getting something wrong or offending, we too often treat words as right or wrong, regardless of context and nuance.

Thankfully, in The Conscious Style Guide, award-winning editor Karen Yin provides a road map for writing and speaking with sensitivity and awareness—no matter how the world around us progresses. Readers will How to identify biased language How to implement the overarching principles that guide us toward conscious language How to adopt conscious language as a tool for self-awareness and empowerment How to alleviate the stress of experiencing exclusionary language How to create a style sheet and reference stack to help support your practice And much more
With practical advice and hundreds of relatable examples, The Conscious Style Guide invites us to weigh contradictions, examine the pitfalls of binary thinking, and explore truly effective communication—in all aspects of our lives.

Genres: Writing, Nonfiction, Self Help, Social Justice, Language

Audible Audio

First published May 28, 2024

About the author

Karen Yin is the author of THE CONSCIOUS STYLE GUIDE: A FLEXIBLE APPROACH TO LANGUAGE THAT INCLUDES, RESPECTS, AND EMPOWERS (Little, Brown Spark) and stories for children and teens, including WHOLE WHALE (Barefoot Books), SO NOT GHOUL (Page Street Kids), DOUG THE PUG AND THE KINDNESS CREW (Scholastic), NICE TO EAT YOU (Scholastic, 2026), and "My Kinda Sorta Badass Move" (BOUNDLESS anthology, Inkyard Press).

Acclaim for her writing includes a 2021 California Arts Council Individual Artist Fellowship grant, a Lambda Literary Fellowship, a grant from Table 4 Writers Foundation, and selection of her flash fiction by the Los Angeles Public Library for its permanent collection and Short Story Portal.

After Karen founded ConsciousStyleGuide.com and The Conscious Language Newsletter to spread mindful language, she won the ACES Robinson Prize in 2017 for furthering the craft of professional editing. Conscious Style Guide was named by Poynter as one of the top tools for journalists in 2018 and is recommended by BuzzFeed, The Chicago Manual of Style, The Society of Professional Journalists, and NASA, among others. She also founded the Editors of Color Database and the Database of Diverse Databases.

Reviews

[Bridgitte Rodguez · Rating 5 out of 5]

EVERYONE MUST READ THIS! Not just for writers. But anyone who wants to use language consciously to be inclusive and say what you mean, whether that is in written form or spoken form. Karen Yin approaches the topic very openly and frankly— giving concrete examples that most people will find relatable and approachable. She doesn’t judge, she doesn’t shame, she doesn’t tell you what to do. She offers a framework, a system, a method to bring conscious language into your everyday life. It isn’t all or nothing, it isn’t even everything, it is what works for you, when it works. It’s about being mindful. An easy to read, easy to use guidebook to what and how and why conscious language works. Definitely one to keep on your shelf and reach for.

[Agnes Monod-Gayraud · Rating 5 out of 5]

It’s obvious that style guides need never-ending updates to keep up with the times, especially with our society growing closer on a global scale and the greater emphasis we have on inclusivity and nuanced language. This guide is a timely companion to the AP +TCMoS standards.

[Alex Temblador · Rating 5 out of 5]

As both a journalist and an author, I can say confidently that every kind of writer will benefit from reading The Conscious Style Guide. (Non writers will learn so much from this book, too )

I loved how the author provided such good examples of conscious language and how the book trained your mind to think about the words you use. It made me question phrases that I use and don't use in my writing, which is so necessary to my growth as a writer.

I really appreciated all the resources and the self-care sections.

I'm looking forward to integrating the practices and approaches in this book in my own writing. A must-read for writers!

[Neil R. Coulter · Rating 5 out of 5]

I've followed the Conscious Style Guide website for a long time, so I thought I knew what to expect of Karen Yin's book. But when it arrived, I was surprised that it wasn't an itemized style guide of words to use or not use, since so much of the curated content on the website focuses on specific words and situations. What Yin has written is much, much better. She gives a very generous, gracious perspective on using language in ways that build bridges and foster understanding, and she welcomes people into conscious language use at whatever point they're starting from and whatever situations they're working in. For any reader (myself included), I imagine there will be moments in the book that feel "too much" or oddly disconnected. (For me, it happened early on, when Yin says first that she doesn't love animals, and then a few pages later says she doesn't love humanity. She lost me there.) But the overwhelming tone of the book is graciousness, an eagerness to do good with words. This is a style guide that's not just for writers and editors, and not even just for people who want to see the power of language to do good to other people; instead, it's an invitation to see the world and the people around us in new ways.

[Emm H · Rating 4 out of 5]

This is a thoughtful and easy to read work on ways that folks of all ages can be more aware of their language usage and be more adaptable in various situations and with various audiences. I plan to use excerpts from this with my university students in professional writing courses as well as to train tutors in our writing center. There were a few moments that I felt were not explained as clearly or were odd suggestions, but overall, still a really helpful resource.

Thanks to NetGalley and the publisher for an eARC copy to review.

[Katherine Moore · Rating 5 out of 5]

Writers and editors may be aware of ConsciousStyleGuide.com, a website dedicated to conscious language, created by author and editor Karen Yin in 2015. She launched the website--which is an ever-evolving resource of articles, links, guides, and terminology—to pursue her mission to help “writers and editors think critically about using language . . . to empower instead of limit.”
The book serves as an adjunct to the site, offering insight into using language with mindfulness, context, and critical thinking. Yin invites readers to disrupt the practice of using automatic language in their writing and daily discourse and consider what she describes as the five core components of conscious language: content, context, consequence, complexity, and compassion. It’s not political correctness, it is a framework for translating ‘conscious ideas into consistent action.’
In five chapters—Prepare, Plan, Practice, Pause, and Persuade, she discusses everything from understanding internal biases and audience, and how these inform language, to types of identifiers, labels, and perspectives. The ‘Practice’ chapter presents an in-depth look at the guidelines for language at different levels (word, sentence, story, series), accessibility, and interpersonal communication, all offering a wealth of insight. Context is paramount.
Yin is realistic in her presentation, admitting her own past mistakes, and reminds the reader that in their journey to use language that does not offend or harm anyone, they will make their own. She has a refreshing approach to the now somewhat lackluster truism “Words have power.”
This is not your average reference book and differs from other style guides. Specific styles of writing of editing may have you reaching for the latest edition of The Chicago Manual of Style or the Associated Press Stylebook, but in the pursuit of inclusivity and equity, this is a book for all communicators and language-lovers.

[Jackson’s Books & Music · Rating 5 out of 5]

Thank you Sam at Scrollworks Edits for recommending this book! I found it incredibly informative, enlightening, and helpful. I appreciate all the resources it provides throughout and at the end as well! How we use language is so important, as language is a tool to educate, empower, build community, and seek justice. The narration was excellent and easy to follow. I highly recommend this book to everyone in any profession, but especially writers and editors!

[Bloss ♡ · Rating 4 out of 5]

I enjoyed reading this. It’s validating and overwhelming all at once but has some deeply powerful resources, techniques, and persuasion points. In my opinion, every single human could take something away from this book: it’s bigger than writing and has a foundation in human citizenship that I’ve never seen elsewhere.

I did have to chuckle at the “fisherman/people who fish” discussion. My Grandma always called them “fisherfolk” which I adapted and use (especially since moving to a coastal town!). I enjoyed how the book sparked my creativity for alternate phrasing throughout!

One to read, re-read, annotate, and keep handy!

[Morgan Klein · Rating 5 out of 5]

Excellent resource and I loved being taken on a journey to inform and change my mind. I have finished the ebook, and I look forward to reading the physical copy once it arrives in the mail. Language is so powerful and this is an ideal guide to developing a compassionate and proactive approach to how we use our words.

[Kanako Okiron · Rating 4 out of 5]

An interesting book. I was thinking more a book that gives writing tips and spelling checks (though there's enough of those). I feel like this book turns into the very thing Yin says she did not set out to do: a step-by-step rulebook on what to say/what not to say in a world of snowflakes and wokeism. But still, different and I read the bloody hell out of it.

[Brad McKenna · Rating 5 out of 5]

he Conscious Style Guide by Karen Yin. Anyone who writes anything, be it a book or a tweet, should read this book.

Here are my notes:

Muphry’s Law: any criticism of a writing or editing error will contain such an error. (Xvii) 😆

“Sometimes even the most skillful words can cause pain. That is ok.” Thich Nhat Hanh (xxi)

“Conscious language is language that promotes equity.” (3)

The 5 Cs of Conscious Language (4):
Content
Context
Consequence
Complexity
Compassion

Discrimination is like a folded piece of paper. Flattening it out isn’t enough, you have to fold it the other way to get it to lie flat. (22) Great way to describe why people cry reverse racism. We do have to give the oppressed preferential treatment to redress the wrongs until we finally reach equality.

PC language is rooted in fear and stresses one-size-fits-all. Conscious language is rooted in flexibility and complexity and stresses compassion. (32)

“When language has the power to take from us our liberties and protections, calling it ‘offensive’ reduces it to a personal problem instead of a systemic failure.” (35) In defense of using offensive language if it furthers the dismantling of oppressive language.

“Should a dominant culture have the right to take over a marginalized culture’s term? And should a dominant culture’s misuse of a marginalized culture’s term be allowed to taint it?” (57)

If a person’s dead name is in a audio or video file you should bleep it out like a swear. (88)

Spirit Animals is not a Native American concept but to use it to describe the relationship between natives and animals trivializes their culture. (99)
Source: https://americanindian.si.edu/nk360/i...

The phrase “low man on the totem pole” is as ignorant as it is wrong; totem poles aren’t arranged in a hierarchy. The lowest totem isn’t always the one with least influence. (100)

Climate changer denier and anti-vaxxer shouldn’t be used. (102-3) They’re gotcha words that get those groups’ hackles up and any attempt to get them to see the light will be futile. Using longer phrases may be cumbersome but it’ll help make them less defensive.

“Pity is just another form of abuse.” Micheal J Fox (110)

The man in the yellow hat taking Curious George from African has been called out as a parallel to the slave trade. (167)

Using gifs of black people has been called digital black face. We should stick to gifs of our own race. (168) I always try to use them to give more representation to my gifs. Now I’ll give it a second thought.

If a suspect is black, the picture is the mug shot. But if white, it’s the yearbook photo. (168)

Stella Young’s Ted talk “I’m not your inspiration, thank you very much” is the source of the Inspiration porn idea. (169)

“Growth and healing and insight can be supported but not scheduled.” (185) re: feeling the feels of the hurt before finding a way to repair the breach.

Calling in is a private version of calling someone out. (203)

Create bookmark widgets and add the links on pages 231 to 238 - also add conscious style guide.com

“If I could snap my fingers and make everyone adopt my conscious language practice, I would refuse. What a tremendous loss of intellectual, philosophical, and spiritual diversity that would be.” (245)

[Erin Brenner · Rating 5 out of 5]

From my book review at The Writing Resource:

The Conscious Style Guide "is especially valuable for writers and editors to help them better communicate with readers and become a gate opener, 'let[ting] through more of the voices, ideas, and identities we want to nurture and protect' (51–52).

"If you’re familiar with conscious language, you might be tempted to dive right into chapter 3. Fight that temptation. It’s like reading the front matter of a dictionary: your understanding of how to use this tool will jump into the stratosphere if you take the time for those first chapters. Then you can use chapter 3 to guide your writing and editing and chapter 5 to influence others.

"Throughout the book Yin is encouraging. Each of us is capable of making a difference in our world. She empowers us to think for ourselves and make decisions that fit our circumstances. 'An ideal conscious language practice,' she writes in chapter 1, 'is one that creates more ease and calm in your life while maximizing your ability to do good.'

"I’m in."

To read the full review, go to “'The Conscious Style Guide': Transforming Language to Foster Equity and Understanding”

[Ali · Rating 5 out of 5]

I loved this guide to thinking about language critically so that we can each develop our own equity-based practices, recognizing that they are going to evolve over time and as we learn more. It offers ways to engage thoughtfully rather than providing a list of dos and don'ts or other rules. This concept truly stuck with me: change your thinking from wanting to avoid criticism to creating compassion with your writing. That framing can be revolutionary, especially for fiction writers, in reinforcing the idea that you should assume a good faith reader and set the floor or minimum at doing no harm, rather than making it the goal. How much further you can go in creating empathy and space for others in our writing? How can thinking about our own relationship with language help us clarify the substantive equity issues we want to address with our writing? I feel like this is especially true for children's literature where authors create art for the tweens and teens who are driving so much of the innovation in our language while the authors themselves may not use it in their daily conversations. I listened to the audiobook and appreciated Michelle H. Lee's narration so much. It was delivered with such grace and confidence, that paired with Karen Yin's empathetic writing, the book felt like a call to action that is something I can truly grow with. Highly recommend!!

[Carol · Rating 5 out of 5]

This is not a book of rules.

Rather, the Conscious Style Guide is akin to having a wise, gentle, and thoughtful friend who reminds us to pay attention to how we interact with our fellow humans when using words. During a time when we stumble wildly between being completely oblivious to the impact of language to being hypersensitive and judgmental about using the “wrong” words, Yin encourages us to follow a golden rule in writing: treat others the way we would wish to be treated – with awareness, compassion, and respect.

The guide does not claim to have definitive answers about how to be inclusive when using words. Instead, it shows us the value and power of being curious, aware, and open-minded about using language. Indeed, the book could serve as a useful guide to how we should approach all our interactions in life.

Contrary to what you might expect from a language style guide, the book is also delightfully entertaining. Yin expertly uses examples and stories to vividly illustrate her points, often interjecting humor and humility to keep the reader engaged.

Yin has succeeded in doing what seems nearly impossible – creating a guide on the use of language that will remain relevant even as language and culture evolves over time. It is a truly remarkable feat, accomplished by a remarkable and talented writer and editor.

[Amr Saleh · Rating 5 out of 5]

As an author, I can say that Karen Yin‘s The Conscious Style Guide is going to be a book I will reread for a very long time. I know that languages evolve and by extension style guides needs to be updated to keep up but I truly believe that Yin‘s guide is going to age incredibly well. The reason being that the Yin doesn‘t tell the reader what to say or what not to say, instead she explains the methodology, reasoning, and logic behind conscious language in a contextualized way that will guide the reader to bring conscious language into their everyday life.

The book itself admits that it‘s not the ultimate resource on the topic (which would be a very bold and frankly unrealistic claim) that‘s why the author presents to the reader multiple resources for further research that, by the virtue of being online resources, can be updated. I really appreciated this aspect of the book and found myself lost in all the valuable resources I wasn‘t aware of previously.

Though I‘m looking forward to integrating everything I‘ve learned from this book in my own writing, I‘m also certain that it will have an impact on how I view language in my daily life. That‘s why I highly recommend Karen Yin‘s The Conscious Style Guide to both writers and non-writers.

[Teresa Conrow · Rating 5 out of 5]

I loved this book. I’ve already bought two as gifts and have plans to buy two more.

Who knew it would be possible to read a book about inclusionary language that would be warm and inviting? Karen Yin’s common-sense wisdom, kindness, and humor take us through complex topics that could be intimidating.

This book is for all of us that have ever stumbled, felt our ignorance, or gotten lost as we stumbled to get our words right, not wanting to insult or harm the very person we want to communicate with.

The Conscious Style Guide is sure to become a classic. All the topics are incredibly well organized and are a joy to read. Just open any page and you will find a treasure.

For example, Page 28: “Who Uses Conscious Language? Chances are you do. Conscious language is simply an extension of everyday mindful language. You may be conscious of your own self-labels…Many of us adapt to each situation instead of giving cookie-cutter responses. That is everyday conscious language.”

Or page 179: “How to Speak Up Maybe you’ve been there: ...Your cisgender boss makes a transphobic remark, and everybody laughs. You hear a stranger mock someone’s appearance….….What can we do? Should we say something?”

Karen Yin encourages us to pause, to think, to practice. The world is a better place with this book.

[Jessica Hembree · Rating 4 out of 5]

I was so excited to receive a digital copy of this guide. As a writer, I am often in search of resources to help improve my skills. As an educator, I enjoy finding materials to help improve my classroom. The facets of content were explained well. I think being purposeful in our speech is a wonderful thing to be reminded of. There were some points in the book that I felt weren’t as clear as they could have been, but overall this is a wonderful resource.

[Christine LaBatt · Rating 4 out of 5]

4.5/5 ⭐️
This new style guide dives into inclusive language in many facets of writing. It even goes into creative writing some (which I didn’t find as helpful). My biggest knock is that there is a weird section toward the end about Emotional Touch. It just felt out of place to me. Overall though, this is a well done book that definitely should be incorporated into classrooms!

I received my copy from netgalley in exchange for an honest review.

[Gypsy Reads · Rating 3 out of 5]

Another book that I needed to read for my editor course. This was a good good to have read to further understand how to use different words or phrases to not offend to cause harm to people. It gave a lot of good ideas on how to change words to include all humans, not just by race, gender, or anything that is specific to a type.

[Erin · Rating 3 out of 5]

Many good ideas, but take them with a grain of salt. Not every community wants to be referred to in a way that is outlined in this book. But there are a lot of good and smart ways to be more thoughtful and intentional with your language that can open doors at work.

[Lesley · Rating 3 out of 5]

This has good points and acknowledges how language evolves, but felt a bit pedantic and too long. I liked sections on persuading, modeling, and moderating based on context. Most useful are the resources to create your own Style Guide.

[ella]

yes lorddd this is so exciting to finally have in a physical copy soon

[Matthew Picchietti · Rating 4 out of 5]

Any writing book that makes you think about word choice is worth a read

[Nick Salenga · Rating 5 out of 5]

This is a great book that invites us to weigh contradictions, examine pitfalls of binary thinking, & explore truly effective communication in all aspects of our lives.

[Natalie D.C. · Rating 4 out of 5]

~read for ENG-WWRT 1501 Editing for Writers course~

[staykind · Rating 5 out of 5]

an excellent reminder that word choices matter

[Paula]

I've worked with Karen on a project and love her attention to detail, so I was happy to find her book at my local indie bookstore. Will add a review once I read it!

[Lynn Gatehouse · Rating 4 out of 5]

An excellent resource for all writers to promote inclusion, respect, empowerment, and equity. Ms. Yin's book should be on your bookshelf, next to Elements of Style.

[Cris · Rating 5 out of 5]

One of my favorite books now! This book is so good

[Alka Joshi · Rating 5 out of 5]

Envisioning an egalitarian society requires a deep philosophy and transforming it into a literary movement requires a change-maker mindset. Philosophy makes a greater impact when necessary tools and resources are at our disposal. The author has coined the term “Conscious Language” with a mission to spread her philosophy like dandelion seeds to every corner of the world. Her ability to coin a term reflects her critical thinking and originality in writing.

The book is a systematic approach to building a sustainable framework to practice Conscious Language. It encourages the readers to discover their reasons and decipher their area of interest before implementing it. An interesting concept of “Cycling” will teach us to skillfully observe and identify hidden biased thinking in our daily practices.

A thorough explanation of understanding and acknowledging gender identity, content creation, and inter-dependency of content with the evolving nature of context forms the crux of the book. Readers will learn to make thoughtful choices of words and to challenge long-held beliefs to get a glimpse of the layers of complexity a word can hold.

The book also enlightens the readers about the potential of words at various levels of detail beyond their intended purpose. It expertly demonstrates methods to develop interpersonal communication through the mindful use of emotional intelligence.

Her courageously compelling writing helps readers realize that persuasion can be a trustworthy ally for implementing Conscious Language in the workplace. A strategic approach is provided to create a personal style by channeling apprehensions into creativity and using it to deal with different perspectives.

The book’s narration encourages the readers to have rational thinking to fully comprehend its message. It is a compassionate and polite yet firm display of years of observations and analysis of everything around us which consists of alphabets literally and metaphorically. References included in the bibliography are deeply analyzed and are selected carefully to form a valid point in the narration.

With her intellectuality, she demolishes the idea of perfection by invoking Murphy’s law and emphasizes that the fear of making a mistake should not be a hindrance to exploring or being creative while using Conscious Language. Her book stands as a literary movement in its own right capable of leaving its mark forever in the pages of history while embracing its true pluralistic nature.

Though it is a humble request from her to consider the book as a reference book this powerful literary piece of work has the potential to become a torch bearer to empower individuals of present and future generations to strive for social equality.

The purpose of your library will be defeated if this book does not get a place of its own. I persuade everyone to make a special place for it as I believe it deserves global recognition!