Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders

by Adam Margan

Unknown Binding

First published January 1, 2009

Reviews

[Wemmie Ma · Rating 4 out of 5]

in the new digital, brands need to embrace the challenger mindset regardless the size. this book gives pretty in-depth insights into why & how to turn your brand into a challenger brand.

[Rakhi · Rating 4 out of 5]

As management students, we have studies numerous gigantic books that have shaped our future through influencing our attitude but through time we learn that the bookish knowledge is not practical and does not help us in the long run. Very few management books have given us the practical aspect of business. Eating the big fish is one of the books the books that could be included in the practical deal.



Author gives a heads up on how one should make themselves ready to become No.1. Author reinforces the importance of being aware of and analysing the points that we should consider as challengers and advises to give a different approach so as to have a lead. Further the eight credos of successful challenger brand is all that one need to know about how to confront your competitor. A major point that author has put forth is that to become No.1, think like No.2.



The book is not only educational and informative, it is inspirational. Author has touched all the aspects of management ,advertising etc and there is nothing left that we should worry about. The book is an all rounder cosmopolitan account of how to lead a business into the No.1 position.



Verdict



Scenario : 4 /5

Narration : 4 /5

Relevance : 5 /5

Research :5/5

Educative Quotient: 5/5

[Daniel Roca · Rating 2 out of 5]

Read the ten page pdf available online instead.

[Jayson · Rating 4 out of 5]

3.5 Stars. This is a great business book. I would definitely recommend to anyone running a personal business or in the marketing profession. It will get you fired up.