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The Visual Marketer: The Marketer's Crash Course for Creating Memorable and Effective Visuals
Elevate Your Visual Marketing Skills
The Visual Marketer gives you the knowledge you need to create visuals that grab attention and drive results—without needing to be a designer.
What You’ll
Essential design Understand visual hierarchy, contrast, typography, and the science of seeing, so you can craft visuals that resonate with your audience.
Align visuals with marketing Learn how to create content that supports your objectives, from increasing engagement to driving conversions.
Tools to streamline your Discover how to make the most of platforms like Canva and AI, allowing you to produce high-quality visuals efficiently.
Why This Book Matters
As a marketer, you’re expected to handle it all—design included. The Visual Marketer simplifies the complexities of design, empowering you to create visuals that stand out and deliver results. It’s the essential guide to understanding design, even without formal training.
Unlock Your Visual Marketing Potential
Gain the knowledge you need to create visuals that support your marketing strategy and enhance your brand. Order now and take the first step in transforming your visual marketing.
The Visual Marketer gives you the knowledge you need to create visuals that grab attention and drive results—without needing to be a designer.
What You’ll
Essential design Understand visual hierarchy, contrast, typography, and the science of seeing, so you can craft visuals that resonate with your audience.
Align visuals with marketing Learn how to create content that supports your objectives, from increasing engagement to driving conversions.
Tools to streamline your Discover how to make the most of platforms like Canva and AI, allowing you to produce high-quality visuals efficiently.
Why This Book Matters
As a marketer, you’re expected to handle it all—design included. The Visual Marketer simplifies the complexities of design, empowering you to create visuals that stand out and deliver results. It’s the essential guide to understanding design, even without formal training.
Unlock Your Visual Marketing Potential
Gain the knowledge you need to create visuals that support your marketing strategy and enhance your brand. Order now and take the first step in transforming your visual marketing.
292 pages, Kindle Edition
Published March 19, 2025
3 people are currently reading
6 people want to read
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Displaying 1 of 1 review
April 29, 2025
Jim MacLeod’s The Visual Marketer is a practical, no-nonsense guide for marketers who want to cut through the clutter and make a lasting visual impact. With an accessible, conversational tone, MacLeod demystifies the principles of visual communication and design, making them approachable even for those without a graphic design background. He effectively bridges the gap between marketing strategy and creative execution, offering real-world examples, tool recommendations, and quick-start templates that empower marketers to elevate their brand storytelling. Whether you’re building a slide deck, a social media campaign, or a product one-pager, this book gives you the framework to do it with purpose and clarity.
What sets this book apart is its focus on why visuals work, not just how to create them. MacLeod emphasizes the psychology behind visual decision-making and guides readers on aligning visuals with audience expectations and brand objectives. It’s a refreshing, immediately actionable read for time-strapped marketers who need to make their content stand out in a visually saturated world. The Visual Marketer is both a crash course and a long-term reference — a must-have on the desk of any modern marketing professional.
What sets this book apart is its focus on why visuals work, not just how to create them. MacLeod emphasizes the psychology behind visual decision-making and guides readers on aligning visuals with audience expectations and brand objectives. It’s a refreshing, immediately actionable read for time-strapped marketers who need to make their content stand out in a visually saturated world. The Visual Marketer is both a crash course and a long-term reference — a must-have on the desk of any modern marketing professional.
Displaying 1 of 1 review