How to Be a Christian Influencer: Making Social Media a Social Ministry

by Jacqulyne Horbrook

Use Your Influence to Make a Lasting Kingdom Impact

How to Be a Christian Influencer is a practical and inspiring guide for believers who want to shine brightly in a world that desperately needs light. Sharing knowledge she's gained from years of experience, Jacqulyne Horbrook emphasizes the power of social media as a tool for evangelism and equips Christians to effectively share the gospel and fulfill their God-given mission to reach the lost.

Horbrook believes you can use social media to share your faith, connect with others, and make an impact—if you do it with intention, authenticity, and faith at the center. This isn't about chasing followers or trends; it's about using today's tools to build meaningful relationships, share your faith, and genuinely help others succeed. Whether you're new to social media or already have a platform, this resource provides actionable strategies and biblical insights to help you use your influence to make an eternal impact in today's digital age.

What you'll find in How to Be a Christian Influencer:

Social Media as a Ministry Tool—Social media isn't just for entertainment or self-promotion; it's a powerful tool for outreach and sharing your faith in a way that connects with people authentically and meaningfully.Authenticity Is Key—You don't have to compromise who you are or your values to be influential. In fact, staying true to your faith and being genuine is what will resonate most with others.Practical Strategies for Success—Building influence isn't about luck or chance; it's about having the right strategies. You'll walk away with actionable steps you can implement immediately, from content creation to engagement and more.Faith-Centered Influence—At its core, this isn't just about being an influencer; it's about using your influence to glorify God and positively impact others.Empowerment to Make an Impact—Your voice matters and you are capable of making a difference, no matter what your current following is.This book is more than just a guide—it's an invitation to step into your purpose and make an impact. Whether you're just starting out on social media or you've been at it for a while, this book meets you where you are and helps you grow. It's packed with practical tips, real-life examples, and encouragement to keep you motivated along the way. You'll finish this book feeling empowered, equipped, and ready to use your influence for something greater than yourself. This isn't just about social media; it's about changing lives and making a difference for the kingdom. Grab your copy of How to Be a Christian Influencer today!

144 pages, Paperback

Published February 3, 2026

Reviews

[Literary Redhead · Rating 5 out of 5]

A super helpful guide to sharing your faith and making a difference on social media as an influencer. I found many ideas I plan to apply going forward. Recommended!

[Nate LaClaire · Rating 5 out of 5]

Jacqulyne Horbrook writes with the conviction that influence is not a vanity project but a form of discipleship. In How to Be a Christian Influencer, she makes the case that social media is simply a modern street corner for the Great Commission, and she keeps returning to the same grounding idea: the method changes, the mission stays the same. The book is equal parts spiritual encouragement and practical coaching for Christians who want to show up online without losing themselves in the process.

The structure is clear and conversational. Horbrook traces her call to influence through family stories, then moves into where social media fits in, why marketing and excellence matter, and why innovation is required. The middle chapters lay out her four components of influence (vulnerability, transparency, originality, and relatability), followed by platform growth strategies and a chapter on navigating the whiplash pace of social media. The final section turns explicitly toward discipleship and stewardship, reminding readers that impact is measured in faithfulness, not numbers.

I appreciated the way Horbrook blends biblical themes with down-to-earth examples. She is candid about the temptations of comparison, the pressure to go viral, and the ways platforms can distort priorities. At the same time, she is not anti-platform; she pushes readers to build with integrity, set boundaries, and prioritize depth over reach. The resource lists and planning worksheet are a practical bonus for readers who want to get moving right away.

I found this quote from chapter 1 insightful and it provides a good example of the lens that the author uses throughout: "Somewhere along the way, the meaning of influencer got hijacked. What was once about impact has become about image[...] So here’s the reality check: We don’t need more influencers chasing clout. We need more influencers chasing Christ."

If you are a Christian content creator, pastor, ministry leader, or thoughtful social media user who wants to align online presence with discipleship, this is a solid, Scripture-informed guide.

Disclosure of Material Connection: I received this book free from the publisher via NetGalley ebook. I was not required to write a positive review. The opinions I have expressed are my own. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: Guides Concerning the Use of Endorsements and Testimonials in Advertising.

[T M. Robertson · Rating 3 out of 5]

Overall, How to Be a Christian Influencer is a decent resource for believers new to influencing or those seeking general reassurance about using their voice online, but it lacks the depth and originality needed to stand out in a crowded genre. Rating: 3 stars

[Hannah Hughes · Rating 4 out of 5]

It’s hard to capture both spiritual depth AND current information on ever-changing media, but I was really impressed by how well Jacqulyne does both in this book. Full of practical how-tos and biblical encouragement!