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Innovation Book, The: How to Manage Ideas and Execution for Outstanding Results
INNOVATION IN ACTION
The Innovation Book is your roadmap to creating powerful innovations that deliver success in a competitive world.
It answers the following
· How do you become a more innovative thinker?
· How do you lead and manage creative people?
· How can you use innovation tools to get the best results?
· How can you engage people with innovation?
· How do you avoid pitfalls, problems and screw-ups?
With a practical bite-size format, The Innovation Book will help you tackle the really important challenges and seize the most valuable opportunities.
"Inspired, ambitious and complete - a must-read for anyone interested in innovation, creativity and invention."
Tom McMail, Ex-Microsoft Strategic Collaborations Director & Academic Innovations Manager
"Strips big ideas down to their essence, making the complicated understandable and turning the theoretical into real-world practical. Recommended."
Broc Edwards, SVP, Director of Learning & Leadership
The Innovation Book is your roadmap to creating powerful innovations that deliver success in a competitive world.
It answers the following
· How do you become a more innovative thinker?
· How do you lead and manage creative people?
· How can you use innovation tools to get the best results?
· How can you engage people with innovation?
· How do you avoid pitfalls, problems and screw-ups?
With a practical bite-size format, The Innovation Book will help you tackle the really important challenges and seize the most valuable opportunities.
"Inspired, ambitious and complete - a must-read for anyone interested in innovation, creativity and invention."
Tom McMail, Ex-Microsoft Strategic Collaborations Director & Academic Innovations Manager
"Strips big ideas down to their essence, making the complicated understandable and turning the theoretical into real-world practical. Recommended."
Broc Edwards, SVP, Director of Learning & Leadership
- GenresBusiness
296 pages, Paperback
First published August 7, 2014
33 people are currently reading
124 people want to read
About the author
Max McKeown
37 books30 followersMax McKeown is an English writer, consultant, and researcher specialising in innovation strategy, leadership and culture. He has written six influential books and conducts research with Warwick Business School. He is a fellow of the RSA.
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Displaying 1 - 3 of 3 reviews
February 7, 2017
Many Innovation books share the same content, some also the same form and style, this book – on the other hand, is written from the different perspective as some kind of innovation manual.
Max McKeown made a brilliant job subliming this toolkit for innovators and managers. It is easy to read and easy to follow, as it can be seen from this short&easy (in the same time: excellent) definition of innovation:
“Innovation – or practical creativity – is mainly about making new ideas useful.”
or: “The history of innovation is essentially the history of practical problem solving which is – pretty much – the history of what it means to be human.”
I took many notes and I will use many new advices/examples from this book in my future work. I specially enjoyed reading second half of the book: “The Innovator’s toolkit” where author gives great overview of innovation management models&tools.
Anyway, if I need to recommend one book to read concerning innovation & creativity, “The Innovation Book” will be chosen, as it brings the most important topics in short and easy-to-read manner.
Shortly, inspirational and useful book for any creative.
Max McKeown made a brilliant job subliming this toolkit for innovators and managers. It is easy to read and easy to follow, as it can be seen from this short&easy (in the same time: excellent) definition of innovation:
“Innovation – or practical creativity – is mainly about making new ideas useful.”
or: “The history of innovation is essentially the history of practical problem solving which is – pretty much – the history of what it means to be human.”
I took many notes and I will use many new advices/examples from this book in my future work. I specially enjoyed reading second half of the book: “The Innovator’s toolkit” where author gives great overview of innovation management models&tools.
Anyway, if I need to recommend one book to read concerning innovation & creativity, “The Innovation Book” will be chosen, as it brings the most important topics in short and easy-to-read manner.
Shortly, inspirational and useful book for any creative.
October 9, 2020
Tries to do too much
Stretched too thin the book lacks focus and as a result actionable insights we can actually use. It's also too theoretical.
Stretched too thin the book lacks focus and as a result actionable insights we can actually use. It's also too theoretical.
Displaying 1 - 3 of 3 reviews