“What if the secret to a thriving creative career wasn’t hustle—but Gravity?
Gravity is a practical and inspiring guide for creative professionals who are done chasing opportunities and ready to start attracting them—through clarity, alignment, and inner momentum.
Tony Baker shares hard-won lessons from decades of leading creative teams and mentoring talent at the world’s top companies. Drawing from lived experience—not hype—he reveals how to build a body of work, a way of thinking, and a presence that naturally draws the right projects, collaborators, and clients.
This book will help
• Shift from chasing to magnetizing meaningful work • Build a career framework rooted in values, not volatility • Reduce anxiety by aligning with your real purpose • Create a presence that earns trust and opens doors
Gravity isn’t about trends, tactics, or personal branding. It’s about becoming undeniable—by being fully aligned with who you are and how you create. If you're a creative pro or leader ready to move with intention and build something that lasts, this book is your field guide.