Even though this book isn't revolutionary in the genre of self-help / business advice, for a good portion, it was charming. I could feel her passion for helping her readers with their dreams radiating from each word. There is not one piece of advice in this book that is original, but, for a while, it was still cute and fun. It's always nice to read the origin story of a famous company.
The two star rating stems from the later parts of the story. Somewhere in about the last quarter to half of the book, it turned into a total mess. There was no structure, and I can't fathom why some of the stories ended up here, or what they were supposed to teach. Maria Hatizstefanis humblebrags, throughout the whole book. Most writers of these kinds of things do. But, towards the end, the humblebragging ramped up to a ten; in part because all the "challenges" she faced were really rich company problems.
A lot of the latter portion really felt like she slapped down her daily to-do lists of the last few years and expanded on them, acting like they really meant something. It went from mildly enjoyable to listen to at the gym, to "When is this over?"
I really wish she stuck to talking about the early years more. It was nice to read about what she gave up to start Rodial and what she did to take it from a minor success to a large one, but, really, I think she just wants us to look at her Instagram, in order to learn who she really is.
Edit: I forgot to mention this book takes a switch in tone, mid way. It ends up sounding like she's an announcer for E News from the mid 2000's. It was all so juvenile and overly bubbly.