Sales master Dave Stein shows you how, in today's hyper-competitive marketplace, to outsmart your competition and close the big sales. His 21 strategies with lots of targeted tactics provide in the trenches advice on how to do your research, develop and qualify leads, keep your competition from gaining credibility, skillfully work inside politics, and much, much more.
DAVE STEIN is a sales consultant and strategist whose expertise has been featured in Fast Company, BusinessWeek, Inc., The Wall Street Journal, Fortune, and Forbes. He is an advisor to Sales and Marketing Management magazine.
I really enjoyed this one, although it makes claims for itself that it doesn't deliver on. He has some interesting, but unverifiable anecdotes that add some color to the book at exactly the right time.