Ultimate Guide to Youtube for Business

by Jason Rich

From video production to promotion, author Jason R. Rich details how to use the power of YouTube to promote business brands, products, or services, ultimately attracting new customers. Unfamiliar entrepreneurs receive a full tutorial on pre-production and production essentials, from developing video ideas that attract attention to overcoming lighting and sound challenges. Amateur producers receive a full list of equipment needed, and they gain tips from well-known YouTube users on how to produce quality spots without breaking the bank. After covering the basics, Rich ? joined by YouTube-savvy entrepreneurs ? reveals how small business owners can drive viewers to contact their business. Rich also shows entrepreneurs how they can make money, while promoting themselves.

Genres: Business, Nonfiction, Social Media

313 pages, Kindle Edition

First published July 9, 2013

Reviews

[Debbie · Rating 3 out of 5]

This book is targeted at small businesses who intend to use YouTube to tell their potential audience about their business, their products, and how to use their products. The focus was on helping your business present polished videos and get word out about them so that people will view them. The book helps you figure out who your target audience is, what type of videos will be most effective for your company, how to set up your account on YouTube and upload your videos (step by step), and how to advertise your videos or have advertising on your videos.

While they did briefly describe the type of equipment you would need to do your own video work, you can get more detailed descriptions of this from an online search than from the book. They recommended that you hire someone to do the video work instead of doing it yourself, so they didn't spend much time on this aspect. They did list and describe a variety of video editing programs, but they provided only general information on the other equipment. If you want to know how to set up lighting, run a video camera, or use that editing software, they suggested looking it up on YouTube or certain magazine websites.

I received an ebook review copy from the publisher through Netgalley.

[Carsten Hansen · Rating 5 out of 5]

I'm a huge fan of Ultimate Guide series. Each is written by specialists and you are bound to learn a ton, both in terms of strengthening your existing knowledge, dispelling things you knew to be "facts" and introduce to a ton of information you had no idea of prior to reading the book.
This book is no different. I learned so many new things, showed why certain things I had been doing were not only not best practice but rather counterproductive.
I wholeheartedly recommend this book to anybody who is serious about using YouTube to support an existing business or to use YouTube as an accelerator of a business model.