Strategic Management: Logic and Action

by Anne Sigismund Huff, Herbert Sherman

Develop Your Strategic Thinking

We are all strategists. From a very early age, we've learned to formulate and execute strategies. The more understand about how to focus and apply this inherent strategic thinking, the more successful you'll be when you enter the workforce.

This concise text helps you develop your strategic thinking, and shows you why an organization interacts the way it does with customers, competitors, and other actors. The authors provide a wide range of organizational examples along with worksheets at the end of each chapter.

This essential guide to strategy features:

Chapter Case Vignettes - each chapter includes several short case vignettes that inspire class discussion and facilitate critical thinking.

Chapter Worksheets - Each chapter includes two worksheets that facilitate critical thinking.

Chapter Worksheets - Each chapter includes two worksheets that facilitate analysis from cases, the Web, and first-hand experience.

Web Exercises - Building upon key concepts indentified in each chapter, Web Exercises give you the opportunity to explore and apply what you have learned.

448 pages, Paperback

First published August 18, 2008

About the author

Anne Huff is Visiting Professor of Strategy and Innovation at the TUM Business School in Munich, Germany, where she is helping organize research on open innovation that crosses traditional organizational boundaries, product-service fusion and leadership systems. She was Founding Director of the Advanced Institute of Management Research (AIM), a UK wide management research initiative with offices based at the London Business School, and continues to be a visiting AIM fellow at LBS. She is also a visiting professor in the Communications Department of the University of Colorado, and had prior appointments at the University of Illinois, and UCLA. She earned a BA from Barnard College (philosophy), as well as an MA (sociology) and PhD (management) from Northwestern University.

Her research interests focus on sustained innovation and strategic change; both are seen as dynamic processes of interaction among firms and as cognitive processes affected by the interaction of individuals over time. Recent books include Mapping Strategic Knowledge. Sage, 2002 (edited, with Mark Jenkins), When Firms Change Direction. Oxford University Press, 2000 (with James O. Huff), and Writing for Scholarly Publication (Sage, 1998). In 1998-99 Anne was President of the Academy of Management, an association of management researchers with 16,000 members worldwide; she held associated leadership positions from 1995 to 2001. In August 2003 she received the Distinguished Scholar Award of the Managerial and Organizational Cognition Division of that association. She serves on the boards of several professional organizations and journals.