What do you think?
Rate this book
Storytelling for Business: How to Tell Stories that Connect, Captivate, and Convince
“The storytelling handbook every leader, seller, and speaker needs.”
—Verity Price, 2021 World Champion of Public Speaking
MASTER THE ART OF BUSINESS STORYTELLING
Storytelling is one of the most powerful tools you can use to build trust, stand out, and inspire others.
But most advice out there makes it sound far too complicated.
The truth? Great storytelling is simple—when you focus on what really matters.
Storytelling for Business gives you a clear, step-by-step system to crafting and delivering captivating stories.
Whether you’re a leader, salesperson, entrepreneur, or just someone who wants to communicate with more impact, this book gives you the tools to become a magnetic storyteller.
Inside, you’ll learn how
✓ Craft any story using a simple four-step formula
✓ Turn everyday moments into memorable stories
✓ Always have the right story ready to go
✓ Practice until storytelling feels natural
✓ Speak with confidence and authenticity
These storytelling techniques will help
✓ Leave unforgettable first impressions
✓ Communicate your value with clarity and emotion
✓ Shift fixed mindsets and overcome resistance
✓ Motivate teams, influence decisions, and move people to action
✓ Become the most interesting person in any room
Are you ready to unleash the power of storytelling?
Having coached thousands of people, I can say with certainty that everybody has the ability to become great at storytelling. You have the ability to tell unforgettable stories.
So, go ahead and grab your copy of Storytelling for Business now to get started today!
—Verity Price, 2021 World Champion of Public Speaking
MASTER THE ART OF BUSINESS STORYTELLING
Storytelling is one of the most powerful tools you can use to build trust, stand out, and inspire others.
But most advice out there makes it sound far too complicated.
The truth? Great storytelling is simple—when you focus on what really matters.
Storytelling for Business gives you a clear, step-by-step system to crafting and delivering captivating stories.
Whether you’re a leader, salesperson, entrepreneur, or just someone who wants to communicate with more impact, this book gives you the tools to become a magnetic storyteller.
Inside, you’ll learn how
✓ Craft any story using a simple four-step formula
✓ Turn everyday moments into memorable stories
✓ Always have the right story ready to go
✓ Practice until storytelling feels natural
✓ Speak with confidence and authenticity
These storytelling techniques will help
✓ Leave unforgettable first impressions
✓ Communicate your value with clarity and emotion
✓ Shift fixed mindsets and overcome resistance
✓ Motivate teams, influence decisions, and move people to action
✓ Become the most interesting person in any room
Are you ready to unleash the power of storytelling?
Having coached thousands of people, I can say with certainty that everybody has the ability to become great at storytelling. You have the ability to tell unforgettable stories.
So, go ahead and grab your copy of Storytelling for Business now to get started today!
- GenresBusiness
140 pages, Kindle Edition
Published April 5, 2025
115 people are currently reading
32 people want to read
About the author
Philipp Humm
10 books10 followersPhilipp Humm is on a mission to help people discover the storyteller within each of us.
He has helped thousands of sellers, leaders, and entrepreneurs around the world use stories to inspire in business and beyond. His clients include Google, Visa, Oracle, Bain & Co, Noom, and E.ON to name drop a few.
Prior to starting his storytelling business, Philipp worked for almost a decade at Uber, Bain & Company, and Blackstone.
He discovered his passion for performance arts (acting, improv., and storytelling) during his time in New York while completing his MBA at Columbia University. Over the past year, he has published his book The StorySelling Method and has given a TEDx talk on The Secret to Building Confidence.
In his free time, Philipp shares stories at open mic nights in Amsterdam, moves his hips at regular Bachata parties, and plays Spikeball with friends.
He has helped thousands of sellers, leaders, and entrepreneurs around the world use stories to inspire in business and beyond. His clients include Google, Visa, Oracle, Bain & Co, Noom, and E.ON to name drop a few.
Prior to starting his storytelling business, Philipp worked for almost a decade at Uber, Bain & Company, and Blackstone.
He discovered his passion for performance arts (acting, improv., and storytelling) during his time in New York while completing his MBA at Columbia University. Over the past year, he has published his book The StorySelling Method and has given a TEDx talk on The Secret to Building Confidence.
In his free time, Philipp shares stories at open mic nights in Amsterdam, moves his hips at regular Bachata parties, and plays Spikeball with friends.
Ratings & Reviews
Friends & Following
Create a free account to discover what your friends think of this book!
Community Reviews
Displaying 1 - 10 of 10 reviews
April 8, 2025
I've read numerous books on storytelling, many of which attempt to bridge the gap with the business world. Storytelling for Business by Philip Humm stands out for its ability to connect real business scenarios with practical, actionable storytelling techniques.
The book is concise and easy to read, yet filled with simple, powerful tips. It guides you through foundational storytelling methods and also explores more advanced techniques like the Anticipation Hook and the use of Humor, to name a few. Humm also provides thoughtful advice on how to rehearse your stories so they come across naturally and authentically—helping you avoid sounding like you're in 'performer mode.'
I highly recommend Storytelling for Business to any professional looking to boost engagement in meetings and make their content more memorable. It’s a practical, hands-on guide to becoming a more impactful communicator.
The book is concise and easy to read, yet filled with simple, powerful tips. It guides you through foundational storytelling methods and also explores more advanced techniques like the Anticipation Hook and the use of Humor, to name a few. Humm also provides thoughtful advice on how to rehearse your stories so they come across naturally and authentically—helping you avoid sounding like you're in 'performer mode.'
I highly recommend Storytelling for Business to any professional looking to boost engagement in meetings and make their content more memorable. It’s a practical, hands-on guide to becoming a more impactful communicator.
April 8, 2025
Ready to stop being forgettable in the business world?
Storytelling for Business is a practical and engaging guide to becoming a captivating communicator. You can transform yourself to a storytelling expert with the help of this powerful toolkit for professionals.
A key framework introduced in the book is CART (Context, Adversity, Resolution, Takeaway), an easy-to-remember structure for crafting impactful business stories. The book emphasizes that storytelling makes your ideas more memorable, builds trust, and can increase the perceived value of your offers.
If you want to make your ideas resonate and elevate your career, Storytelling for Business is your go-to manual.
Storytelling for Business is a practical and engaging guide to becoming a captivating communicator. You can transform yourself to a storytelling expert with the help of this powerful toolkit for professionals.
A key framework introduced in the book is CART (Context, Adversity, Resolution, Takeaway), an easy-to-remember structure for crafting impactful business stories. The book emphasizes that storytelling makes your ideas more memorable, builds trust, and can increase the perceived value of your offers.
If you want to make your ideas resonate and elevate your career, Storytelling for Business is your go-to manual.
April 10, 2025
Absolutely loved this! As an author, marketing expert, and former director at the world's largest marketing agency, I can say this book hits the mark.
If you're thinking about using storytelling in your sales pitch, and honestly, if you're not, you should be, "Story Telling for Business" by Philipp is exactly what you'd want.
Nowadays everyone talks about the power of storytelling in sales, but very few actually give you a clear, practical framework you can start using right away. Philipp does just that. He makes storytelling in business not only accessible, but super effective. Highly recommend this one.
If you're thinking about using storytelling in your sales pitch, and honestly, if you're not, you should be, "Story Telling for Business" by Philipp is exactly what you'd want.
Nowadays everyone talks about the power of storytelling in sales, but very few actually give you a clear, practical framework you can start using right away. Philipp does just that. He makes storytelling in business not only accessible, but super effective. Highly recommend this one.
April 10, 2025
Phillip is such an excellent communicator and motivator. He can inspire you to take action and his latest book on storytelling for business has brought his wisdom and insight to the page to help you learn the craft of storytelling for yourself. A must read for anyone hoping to improve their storytelling skills in the business world and these skills are transferable to your daily life too.
April 13, 2025
This book made me see storytelling differently. It’s not just about sharing something cool or clever—it’s about noticing what matters and turning everyday moments into something meaningful. Philipp doesn’t just teach a method, he shifts your perspective. I loved how practical it is, without ever feeling dry. The real-life examples are very relatable. Looking forward to applying all of his tips!
April 9, 2025
Philipp’s book is a must-read when you (want to) use stories . Philipp offers you a bunch of handy frameworks, loads of practical and easy to use tips & tricks. I've read about 2meters of books on storytelling, this really stands out!
April 10, 2025
I particularly love how expressive Phillip's writing is which allows me to visualize his every word. I also enjoy how candidly he tells his story with a dash of humour to keep you engaged and entertained. Easy reading makes for easy learning. I would recommend his books any day. Grab yours today.😊🙏
April 10, 2025
Very practical!
April 10, 2025
I'm reading this book for the 2nd time now. Phillip's storytelling style and structure are so great and easy to adapt to. Thank you very much, Phillip!!
Read
April 11, 2025Super helpful book, easy to understand and to implement the tools. Highly recommend this book
Displaying 1 - 10 of 10 reviews