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Media Training: The Manual
It is rumoured that the art of communication has been lost but actually it has simply been adapted and expanded to suit the new technologies. However, we still use our voices and radio and television are very powerful tools that can enable us to reach hundreds or even thousands of people in the space of a few minutes.
Those few minutes can have an enormous impact. By reaching out and engaging with an audience you can increase sales, sell your latest book, raise more funds for your charity or inform the public about an event or important community issue.
This guide to media training is about opening the door to that opportunity and making the most of the experience.
Reasons to build a relationship with the media.
- Whether you are in business, running a charity or are a writer, artist or musician, there is a great deal to be gained by obtaining free publicity. Whilst print, radio and television media are in business, they still require interesting and topical news stories.
- Having successfully obtained their attention, you then need to know how to deliver the interview that they will be looking for.
- This brief guide to building a relationship with your local media will show you how to get their attention and how to prepare yourself for an article or those important few minutes behind a microphone or in front of a camera.
Those few minutes can have an enormous impact. By reaching out and engaging with an audience you can increase sales, sell your latest book, raise more funds for your charity or inform the public about an event or important community issue.
This guide to media training is about opening the door to that opportunity and making the most of the experience.
Reasons to build a relationship with the media.
- Whether you are in business, running a charity or are a writer, artist or musician, there is a great deal to be gained by obtaining free publicity. Whilst print, radio and television media are in business, they still require interesting and topical news stories.
- Having successfully obtained their attention, you then need to know how to deliver the interview that they will be looking for.
- This brief guide to building a relationship with your local media will show you how to get their attention and how to prepare yourself for an article or those important few minutes behind a microphone or in front of a camera.
ebook
First published July 22, 2014
4 people want to read
About the author
Sally Cronin
24 books191 followersSally Cronin is the author of nineteen books including her memoir Size Always Matters in 2024. This was an updated version of her first book, Size Matters published in 2001 which followed her weight loss of 150lbs and the programme she designed to regain her health. A programme she shared with her clients over her 27 year career as a nutritional therapist and on her blog.
This has been followed by another eighteen books both fiction and non-fiction including multi-genre collections of short stories and poetry.
Her latest book is part of a three book series set in a garden in Spain and then in Ireland. Tales from the Irish Garden: The Missing Pieces brings together creatures and people in need of a sanctuary, where they can spend their lives in peace.
As an author she understands how important it is to have support in marketing books and offers a number of FREE promotional opportunities on her blog Smorgasbord Blog Magazine and across her social media.
After leading a nomadic existence exploring the world, she now lives with her husband on the coast of Southern Ireland enjoying the seasonal fluctuations in the temperature of the rain.
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Displaying 1 - 3 of 3 reviews
October 26, 2019
Don't be fooled by the 42 page count of this gem of a book, which is really a must-have manual with some of the best advice and in-depth examples and information detailing everything you need to know to help spread the word to market both, yourself and your work.
This book is a succinct little marketing guide for authors, but can apply to anyone wanting to learn how and where to get the word out. From learning how to step out of our comfort zones and enter the realm of marketing, to putting together a press release, preparing for interviews, and how to put good copy together for advertising, Cronin has created an excellent, jam-packed manual of instruction to help navigate marketing ourselves and our products or books. #Recommended.
This book is a succinct little marketing guide for authors, but can apply to anyone wanting to learn how and where to get the word out. From learning how to step out of our comfort zones and enter the realm of marketing, to putting together a press release, preparing for interviews, and how to put good copy together for advertising, Cronin has created an excellent, jam-packed manual of instruction to help navigate marketing ourselves and our products or books. #Recommended.
May 6, 2024
"Media Training: The Manual" by Sally Cronin is a comprehensive and invaluable resource for anyone looking to navigate the complex world of media communication. From seasoned professionals to novices, this manual offers practical advice, insightful tips, and step-by-step guidance to help individuals effectively engage with the media.
Cronin's expertise shines through in every chapter, as she covers a wide range of topics essential for mastering media interactions. Whether it's preparing for interviews, crafting compelling messages, or handling challenging situations, she provides clear and actionable strategies that can be applied in various contexts.
One of the standout features of this manual is its accessibility. Cronin has a knack for breaking down complex concepts into digestible nuggets of information, making it easy for readers to grasp key ideas and implement them in their own media interactions. Additionally, the inclusion of real-life examples and case studies adds depth and relevance to the lessons, allowing readers to learn from both successes and failures.
Moreover, "Media Training: The Manual" is not just a one-time read; it's a practical guide that readers can refer back to time and time again. Whether you're facing a crisis situation or gearing up for a high-stakes interview, having Cronin's insights at your fingertips can provide a sense of confidence and preparedness.
Overall, Sally Cronin's "Media Training: The Manual" is a must-have resource for anyone looking to enhance their media communication skills. Packed with practical advice, expert guidance, and real-world examples, this manual equips readers with the tools they need to succeed in today's media landscape.
Cronin's expertise shines through in every chapter, as she covers a wide range of topics essential for mastering media interactions. Whether it's preparing for interviews, crafting compelling messages, or handling challenging situations, she provides clear and actionable strategies that can be applied in various contexts.
One of the standout features of this manual is its accessibility. Cronin has a knack for breaking down complex concepts into digestible nuggets of information, making it easy for readers to grasp key ideas and implement them in their own media interactions. Additionally, the inclusion of real-life examples and case studies adds depth and relevance to the lessons, allowing readers to learn from both successes and failures.
Moreover, "Media Training: The Manual" is not just a one-time read; it's a practical guide that readers can refer back to time and time again. Whether you're facing a crisis situation or gearing up for a high-stakes interview, having Cronin's insights at your fingertips can provide a sense of confidence and preparedness.
Overall, Sally Cronin's "Media Training: The Manual" is a must-have resource for anyone looking to enhance their media communication skills. Packed with practical advice, expert guidance, and real-world examples, this manual equips readers with the tools they need to succeed in today's media landscape.
July 3, 2020
An insightful guide to get you started handling the various media platforms necessary to promote your published work and public presence as an author.
The comprehensive media guide covers all aspects of building an author profile and publicity campaigns - right from the point of signing up to, and then, getting the most out of, social media platforms. It is written in specific chapters for each activity and in easily digested chunks so that it guides rather than overwhelms.
It suitable for all writers, from the novice working from a to-do list, who is trying to get their work noticed, to the more experienced author, who wished to hone their on line presence and make it more effective.
A must to have on hand when starting out building your presence.
The comprehensive media guide covers all aspects of building an author profile and publicity campaigns - right from the point of signing up to, and then, getting the most out of, social media platforms. It is written in specific chapters for each activity and in easily digested chunks so that it guides rather than overwhelms.
It suitable for all writers, from the novice working from a to-do list, who is trying to get their work noticed, to the more experienced author, who wished to hone their on line presence and make it more effective.
A must to have on hand when starting out building your presence.
Displaying 1 - 3 of 3 reviews