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Dubai Decoded: Cultural Intelligence (CQ) strategies for thriving in Dubai
Dubai is a city like no other - an electrifying blend of cultures, innovation, and opportunity. But whether you're an executive stepping into a boardroom, an entrepreneur pitching to investors, or a newcomer trying to find your footing, one thing is knowing how to navigate Dubai’s cultural landscape is the key to success.
That’s where 'Dubai Decoded' comes in.
Written by Emma Jordaan, a cultural intelligence expert who has lives and works in Dubai, this book gives you real-world insights, practical strategies, and personal stories to help you thrive. Forget the outdated “dos and don’ts” lists, this is about developing Cultural Intelligence (CQ) so you can read any situation, adapt with confidence, and build meaningful connections across cultures.
Inside, you’ll
✔ What makes Dubai’s culture unique—and why a one-size-fits-all approach won’t work
✔ How to build trust and influence in business and social settings
✔ Ways to navigate workplace dynamics in one of the world’s most diverse cities
✔ CQ strategies for client management, leadership, and daily interactions
✔ The practical tools you need to settle in and succeed in Dubai
With a foreword by David Livermore, a global authority on Cultural Intelligence, Dubai Decoded is your guide to unlocking success in Dubai with confidence and cultural fluency. “Emma provides you with some essential Dubai business etiquette to ensure you aren’t needlessly offensive. But as importantly, she applies our work in cultural intelligence — the ability to read any cultural situation and respond effectively—specifically to the Dubai business context.” – David Livermore
Welcome to Dubai—are you ready to thrive?
That’s where 'Dubai Decoded' comes in.
Written by Emma Jordaan, a cultural intelligence expert who has lives and works in Dubai, this book gives you real-world insights, practical strategies, and personal stories to help you thrive. Forget the outdated “dos and don’ts” lists, this is about developing Cultural Intelligence (CQ) so you can read any situation, adapt with confidence, and build meaningful connections across cultures.
Inside, you’ll
✔ What makes Dubai’s culture unique—and why a one-size-fits-all approach won’t work
✔ How to build trust and influence in business and social settings
✔ Ways to navigate workplace dynamics in one of the world’s most diverse cities
✔ CQ strategies for client management, leadership, and daily interactions
✔ The practical tools you need to settle in and succeed in Dubai
With a foreword by David Livermore, a global authority on Cultural Intelligence, Dubai Decoded is your guide to unlocking success in Dubai with confidence and cultural fluency. “Emma provides you with some essential Dubai business etiquette to ensure you aren’t needlessly offensive. But as importantly, she applies our work in cultural intelligence — the ability to read any cultural situation and respond effectively—specifically to the Dubai business context.” – David Livermore
Welcome to Dubai—are you ready to thrive?
144 pages, Paperback
Published April 4, 2025
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