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Brands in the Age of AI
In this trailblazing reference, distinguished professor and seasoned brand strategist Mark Kingsley expertly guides you through the complexities of AI in branding.
Brands in the Age of AI is a timely survey of how artificial intelligence is revolutionizing branding, consumer engagement, and loyalty. Through thought-provoking discussions, Kingsley reveals how AI-powered personalization, automation, and data analytics are reshaping the way brands connect with consumers. With AI, brands can now predict preferences, respond in real-time, and deliver highly tailored experiences, but Kingsley also raises crucial questions about the ethical use of AI and maintaining authentic consumer relationships in a technology-driven world.
Whether you are a marketer, business leader, or branding professional, Kingsley’s expertise in digital transformation provides the roadmap you need for integrating AI into branding while keeping the consumer at the center of each decision. Inside, you will
Wide-ranging analysis of AI’s role in Understand how AI technology enables personalization, responsiveness, and predictive branding.Discussion on the effects of AI Consider possible results from the effect of AI on the interplay between brands, people, and digital agents.Real-world Learn from brands located across the spectrum of AI-powered branding strategies.
With Brands in the Age of AI, gain valuable insights into the future of branding to help businesses remain competitive and consumer-centered in an increasingly AI-driven marketplace.
The School of Visual Arts (SVA) Masters in Branding book series offers an insightful and accessible exploration of branding as both an art and a science, highlighting the multidisciplinary approach that defines the program. This series brings together the insights and expertise of leading practitioners, scholars, and students in the field of branding, providing a comprehensive overview of the latest theories, strategies, and practices.
Each book in the series focuses on a unique aspect of branding, from cultural and social influences to technological advancements and market trends, reflecting the innovative spirit of the SVA’s Masters in Branding program. By showcasing a diverse range of perspectives and case studies, the series aims to inspire readers to think critically and creatively about the role of branding in shaping consumer perceptions and experiences.
Also available from the The Meaning of Branded Objects and A History of Brands.
Brands in the Age of AI is a timely survey of how artificial intelligence is revolutionizing branding, consumer engagement, and loyalty. Through thought-provoking discussions, Kingsley reveals how AI-powered personalization, automation, and data analytics are reshaping the way brands connect with consumers. With AI, brands can now predict preferences, respond in real-time, and deliver highly tailored experiences, but Kingsley also raises crucial questions about the ethical use of AI and maintaining authentic consumer relationships in a technology-driven world.
Whether you are a marketer, business leader, or branding professional, Kingsley’s expertise in digital transformation provides the roadmap you need for integrating AI into branding while keeping the consumer at the center of each decision. Inside, you will
Wide-ranging analysis of AI’s role in Understand how AI technology enables personalization, responsiveness, and predictive branding.Discussion on the effects of AI Consider possible results from the effect of AI on the interplay between brands, people, and digital agents.Real-world Learn from brands located across the spectrum of AI-powered branding strategies.
With Brands in the Age of AI, gain valuable insights into the future of branding to help businesses remain competitive and consumer-centered in an increasingly AI-driven marketplace.
The School of Visual Arts (SVA) Masters in Branding book series offers an insightful and accessible exploration of branding as both an art and a science, highlighting the multidisciplinary approach that defines the program. This series brings together the insights and expertise of leading practitioners, scholars, and students in the field of branding, providing a comprehensive overview of the latest theories, strategies, and practices.
Each book in the series focuses on a unique aspect of branding, from cultural and social influences to technological advancements and market trends, reflecting the innovative spirit of the SVA’s Masters in Branding program. By showcasing a diverse range of perspectives and case studies, the series aims to inspire readers to think critically and creatively about the role of branding in shaping consumer perceptions and experiences.
Also available from the The Meaning of Branded Objects and A History of Brands.
- GenresBusiness
160 pages, Hardcover
Published December 2, 2025
About the author
Mark Kingsley
7 books2 followersMark speaks and writes on design and branding, and is a faculty member in the School of Visual Arts Masters in Branding program. He recently held the endowed Melbert B. Cary Professorship in Graphic Arts at the Rochester Institute of Technology. In 2016 he was profiled in Print Magazine as one of “56 Inspiring Designers Shaping Our World Today.” Mark’s writing was featured in Alice Twemlow’s PhD thesis; published in 2017 by MIT Press as Sifting the Trash: A History of Design Criticism. His third book, Brands in the Age of AI, was published in December 2025; and is currently being translated for Chinese, Brazilian, and Indonesian distribution.
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Displaying 1 of 1 review
April 20, 2026
Interesting opinion on AI, though very shallow to compare a fraudulent technology to the way people in the past rejected cameras as not true art. Some good points, and worth a read, but not an exhaustive insight into the situation.
Displaying 1 of 1 review