Mobile Technologies for Activity-Travel Data Collection and Analysis

by Michael Assedo, Harry Timmermans (Editor)

As mobile technologies become ever more pervasive in modern society, users find increasingly innovative methods to take advantage of the newest developments and mobile devices. Data mining, in particular, has seen a vast shift as a result of wireless technologies. Mobile Technologies for Active-Travel Data Collection and Analysis concentrates on one particular and fast-growing application of mobile data acquisition for the tourism industry. This critical reference source provides travel agents, visitors, and hosts with the most advanced data mining methods, empirical research findings, and computational analysis techniques necessary to compete effectively in the global tourism industry.

398 pages, Hardcover

First published January 1, 2014