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Rich Relationships: Create a Million-Dollar Network for Your Business
Imagine having a network of trusted friends and colleagues Rave about your work to others.Refer tons of clients to your business.Support you during difficult times.Open doors that would otherwise be closed to you.Genuinely care about you and want to see you succeed.
You can have relationships like these, even if you're an introvert, have very little spare time, or feel like you "don't have as much to offer" as other people do.
With just one hour a week, you can start building Rich Relationships that propel your business and life to the next level.
Learn how to build life-changing connections with dream clients, mentors, friends, referral partners, investors, and others who help you achieve your top goals faster.
Called "insanely practical," "a must-read," and "the ultimate guide to creating relationships that truly matter."
Selena Soo, an award-winning relationship and business strategist, teaches you how the value you bring to the table and build relationships with confidence.Understand the 10 Types of Rich Relationships and identify which ones you need.Use the Six Circles of Connection to determine which relationships to prioritize.Manage your time and stay organized so you can nurture numerous relationships without feeling exhausted.Reach out to busy, influential, hard-to-reach people and get on their radar.Strengthen relationships in creative ways that don't take much time or money.Determine the right time to make a request rather than asking for too much too soon.Become someone who is easy to help and that others love supporting.
A masterclass in the art of building relationships, Rich Relationships will change the way you think about networking—and inspire you to be proactive in creating meaningful connections.
Includes more than 20 scripts for emails, texts, and conversations, and inspiring stories about entrepreneurs, consultants, coaches, authors, speakers, and other professionals who've built Rich Relationships—and exactly how they did it.
Readers who love Give and Take by Adam Grant, Never Eat Alone by Keith Ferrazzi, How to Talk to Anyone by Leil Lowndes, The 5-Second Rule by Mel Robbins, and classics like How to Win Friends and Influence People by Dale Carnegie and Dig Your Well Before You're Thirsty by Harvey Mackay will love Rich Relationships.
In a turbulent world, Rich Relationships are the smartest investment you can make. Rich Relationships are the world's most valuable currency—one that never decreases in value—no matter what's happening in the economy.
One Rich Relationship is more worth than a hundred casual connections.
Start building your Million-Dollar Network today!
You can have relationships like these, even if you're an introvert, have very little spare time, or feel like you "don't have as much to offer" as other people do.
With just one hour a week, you can start building Rich Relationships that propel your business and life to the next level.
Learn how to build life-changing connections with dream clients, mentors, friends, referral partners, investors, and others who help you achieve your top goals faster.
Called "insanely practical," "a must-read," and "the ultimate guide to creating relationships that truly matter."
Selena Soo, an award-winning relationship and business strategist, teaches you how the value you bring to the table and build relationships with confidence.Understand the 10 Types of Rich Relationships and identify which ones you need.Use the Six Circles of Connection to determine which relationships to prioritize.Manage your time and stay organized so you can nurture numerous relationships without feeling exhausted.Reach out to busy, influential, hard-to-reach people and get on their radar.Strengthen relationships in creative ways that don't take much time or money.Determine the right time to make a request rather than asking for too much too soon.Become someone who is easy to help and that others love supporting.
A masterclass in the art of building relationships, Rich Relationships will change the way you think about networking—and inspire you to be proactive in creating meaningful connections.
Includes more than 20 scripts for emails, texts, and conversations, and inspiring stories about entrepreneurs, consultants, coaches, authors, speakers, and other professionals who've built Rich Relationships—and exactly how they did it.
Readers who love Give and Take by Adam Grant, Never Eat Alone by Keith Ferrazzi, How to Talk to Anyone by Leil Lowndes, The 5-Second Rule by Mel Robbins, and classics like How to Win Friends and Influence People by Dale Carnegie and Dig Your Well Before You're Thirsty by Harvey Mackay will love Rich Relationships.
In a turbulent world, Rich Relationships are the smartest investment you can make. Rich Relationships are the world's most valuable currency—one that never decreases in value—no matter what's happening in the economy.
One Rich Relationship is more worth than a hundred casual connections.
Start building your Million-Dollar Network today!
436 pages, Paperback
Published May 13, 2025
87 people are currently reading
110 people want to read
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Displaying 1 - 18 of 18 reviews
May 28, 2025
Selena Soo is a thoughtful PR pro focused on building meaningful connections. Her book goes beyond business, offering insights you can apply to friendships and extended family, emphasizing how you can be more intentional with your time and attention. I was so impressed by the first chapters that I bought multiple copies to read and gift.
June 4, 2025
There is so much wisdom in this book! I’ve already started coming back to it again and again for deep advice on personal branding, how to connect with people you admire but don’t know, and my favorite: committing acts of breathtaking generosity.
Most of all, it’s reminded me that I don’t want to live in a world dominated by clinical, online interactions. I want to live in a world overflowing with rich, abundant relationships. I want my friends to succeed beyond their wildest dreams. I want to help the people around me without tallying “you did this for me, now I do this for you.”
This book clarifies and amplifies that mission in all the best ways. Selena also writes about cultivating a feeling of “relaxed abundance” — and honestly, I can’t think of a better mantra for the year.
Most of all, it’s reminded me that I don’t want to live in a world dominated by clinical, online interactions. I want to live in a world overflowing with rich, abundant relationships. I want my friends to succeed beyond their wildest dreams. I want to help the people around me without tallying “you did this for me, now I do this for you.”
This book clarifies and amplifies that mission in all the best ways. Selena also writes about cultivating a feeling of “relaxed abundance” — and honestly, I can’t think of a better mantra for the year.
January 11, 2026
When this book first came out, I bought it immediately—but life had other plans. I was finalizing my divorce, and the book found its way to my living room shelf, waiting for its moment.
That moment came unexpectedly a few weeks ago. My new boyfriend mentioned he was trying to figure out how to form meaningful connections for his business. Without hesitation, I recommended Selena’s book. I hadn’t even read it yet, but I knew it would be insightful and actionable—because that’s who Selena is. And when you want to connect with people…Selena is my go-to person!
Before lending it to him, I dedicated a Saturday to reading it. Just her definition of what a rich relationship is, and her “relaxed abundance” approach—makes such beautiful sense. It eliminates that typical “ick” feeling I get from traditional “networking” advice.
My story is a perfect example of rich relationships in action!
Several years ago, I burned out completely. After years of overworking to distract myself from an unhappy marriage, I found myself unable to work for an entire year. I couldn’t even sit at my computer. I was broken and needed a reboot.
I took that year to heal—started seeing a new therapist, filled my weeks with creative hobbies and exercise. And when I was ready to return to work, I decided to support a team rather than relaunch my own business. I missed the connection and camaraderie.
So what did I do?
I reached out to my rich relationships. I contacted past clients, colleagues, and friends—asking if they knew anyone looking for someone with my skill set.
Rick Mulready was one of those people. He replied hours later saying he actually did know someone.
A week later, I became the Director of Community for New York Times bestselling author Kris Carr.
That opportunity and many more have come directly from a rich relationship.
Selena’s book captures the heart of what makes my Community focused work—and my life—meaningful. Relarionships! I’m grateful to have learned from Selena firsthand, and now to have all her wisdom distilled into one easy-to-read, immediately implementable guide is incredible.
If you want to create a network of relationships that enriches both your business and your life, and where you genuinely support others in return, this book is for you.
This isn’t just another networking book. It’s a guide to building the kind of life where connection, not hustle, opens doors.
That moment came unexpectedly a few weeks ago. My new boyfriend mentioned he was trying to figure out how to form meaningful connections for his business. Without hesitation, I recommended Selena’s book. I hadn’t even read it yet, but I knew it would be insightful and actionable—because that’s who Selena is. And when you want to connect with people…Selena is my go-to person!
Before lending it to him, I dedicated a Saturday to reading it. Just her definition of what a rich relationship is, and her “relaxed abundance” approach—makes such beautiful sense. It eliminates that typical “ick” feeling I get from traditional “networking” advice.
My story is a perfect example of rich relationships in action!
Several years ago, I burned out completely. After years of overworking to distract myself from an unhappy marriage, I found myself unable to work for an entire year. I couldn’t even sit at my computer. I was broken and needed a reboot.
I took that year to heal—started seeing a new therapist, filled my weeks with creative hobbies and exercise. And when I was ready to return to work, I decided to support a team rather than relaunch my own business. I missed the connection and camaraderie.
So what did I do?
I reached out to my rich relationships. I contacted past clients, colleagues, and friends—asking if they knew anyone looking for someone with my skill set.
Rick Mulready was one of those people. He replied hours later saying he actually did know someone.
A week later, I became the Director of Community for New York Times bestselling author Kris Carr.
That opportunity and many more have come directly from a rich relationship.
Selena’s book captures the heart of what makes my Community focused work—and my life—meaningful. Relarionships! I’m grateful to have learned from Selena firsthand, and now to have all her wisdom distilled into one easy-to-read, immediately implementable guide is incredible.
If you want to create a network of relationships that enriches both your business and your life, and where you genuinely support others in return, this book is for you.
This isn’t just another networking book. It’s a guide to building the kind of life where connection, not hustle, opens doors.
May 27, 2025
I recently read Rich Relationships and walked away feeling both empowered and equipped with a clear strategy and actionable tactics to build a network that not only supports my goals but enables me to uplift and support others in meaningful ways.
We all know the importance of a strong network, especially in today’s economy, where job hunting is tough and we’re constantly reminded that “your network is your net worth.” While that’s true, Selena Soo’s book goes far beyond cliché advice. It doesn’t just repeat what we’ve all heard, it elevates it.
Through relatable examples and thought-provoking exercises, Selena guides readers from student to practitioner, offering a practical path toward realizing their biggest dreams. These exercises aren’t just conceptual, they’re tools you can use right now.
What resonated with me most was the section on recognizing your own value. We’ve all heard, “You can’t love others until you love yourself.” But equally true is this: others won’t recognize your value until you do. Selena shows us how to identify our core values, not just as abstract ideals, but as motivators and gifts we can offer to enrich the lives of those around us.
If you’re looking to deepen the breadth and depth of your relationships, this book is a must-read. Buy it. Read it. Reflect on it. Then act on it, and bring to life the bold vision Selena helps you create for yourself.
We all know the importance of a strong network, especially in today’s economy, where job hunting is tough and we’re constantly reminded that “your network is your net worth.” While that’s true, Selena Soo’s book goes far beyond cliché advice. It doesn’t just repeat what we’ve all heard, it elevates it.
Through relatable examples and thought-provoking exercises, Selena guides readers from student to practitioner, offering a practical path toward realizing their biggest dreams. These exercises aren’t just conceptual, they’re tools you can use right now.
What resonated with me most was the section on recognizing your own value. We’ve all heard, “You can’t love others until you love yourself.” But equally true is this: others won’t recognize your value until you do. Selena shows us how to identify our core values, not just as abstract ideals, but as motivators and gifts we can offer to enrich the lives of those around us.
If you’re looking to deepen the breadth and depth of your relationships, this book is a must-read. Buy it. Read it. Reflect on it. Then act on it, and bring to life the bold vision Selena helps you create for yourself.
November 19, 2025
Rich Relationships by Selena Soo felt like such a breath of fresh air. As an introvert, I often find traditional networking advice overwhelming, performative, or just not built for how I naturally move through the world. Selena’s perspective flips that script completely.
Instead of pushing high-energy tactics or endless social commitments, she focuses on intentionality, genuine connection, and leading with gratefulness—all things that feel both sustainable and deeply human. Her emphasis on gratitude especially stood out to me. It wasn’t presented as a strategy or a checkbox, but as a posture—an authentic way of showing up that enriches both sides of a relationship.
I also appreciated how she makes relationship-building feel accessible, even for those of us who prefer quieter interactions and meaningful one-on-one conversations. Her stories are honest, relatable, and grounded in experience, and her guidance feels like it’s coming from a wise mentor rather than a megaphone.
If you're an introvert, a thoughtful entrepreneur, or simply someone who values deep, aligned relationships, this book is absolutely worth the read. It’s practical, heart-centered, and refreshingly grounded in gratitude—a combination I didn’t know I needed.
Instead of pushing high-energy tactics or endless social commitments, she focuses on intentionality, genuine connection, and leading with gratefulness—all things that feel both sustainable and deeply human. Her emphasis on gratitude especially stood out to me. It wasn’t presented as a strategy or a checkbox, but as a posture—an authentic way of showing up that enriches both sides of a relationship.
I also appreciated how she makes relationship-building feel accessible, even for those of us who prefer quieter interactions and meaningful one-on-one conversations. Her stories are honest, relatable, and grounded in experience, and her guidance feels like it’s coming from a wise mentor rather than a megaphone.
If you're an introvert, a thoughtful entrepreneur, or simply someone who values deep, aligned relationships, this book is absolutely worth the read. It’s practical, heart-centered, and refreshingly grounded in gratitude—a combination I didn’t know I needed.
May 28, 2025
I read Selena Soo's book quickly, though it's substantive and detailed. I just didn't want to put it down, because it was inspiring. I built my creative career early on entirely through relationships I nurtured and leaned into. As my work has developed across two decades, though, my understanding of how to cultivate deeper relationships wasn't keeping pace with my maturing understanding of leadership and business. How to deepen genuine connections with colleagues and potential partners and how to develop new, authentic connections — this has been a real challenge, particularly since the pandemic. Soo's book came to me at the perfect time, when I'm stepping into a new chapter of my company development, and it's a wonderful resource for how to grow relationships with elegance, wisdom, intention, and integrity. The resources included in the book are also extremely valuable. This is a book I'll recommend widely, as it would be a timely, meaningful guide at all stages of a development for entrepreneurs, professionals, and creatives.
September 2, 2025
Playbook for Building Relationships That Last a Lifetime
As someone who grew up in a trailer park in rural Louisiana and went on to become an entrepreneur, CEO, and international speaker, I know firsthand the power of relationships to transform your life. Rich Relationships is one of the most practical and inspiring guides I’ve ever read on how to create a network rooted in generosity, authenticity, and integrity.
What I love about Selena’s approach is that she doesn’t just talk about building connections for business—she shows you how to nurture relationships that will support you through every season of life. Her simple frameworks and stories reminded me that influence isn’t about status or titles, it’s about kindness, consistency, and showing up for others.
As a Christian woman, I resonated deeply with the emphasis on service and giving without expecting anything in return. This book is a must-read for leaders, entrepreneurs, and anyone who wants to leave a legacy of impact and love.
As someone who grew up in a trailer park in rural Louisiana and went on to become an entrepreneur, CEO, and international speaker, I know firsthand the power of relationships to transform your life. Rich Relationships is one of the most practical and inspiring guides I’ve ever read on how to create a network rooted in generosity, authenticity, and integrity.
What I love about Selena’s approach is that she doesn’t just talk about building connections for business—she shows you how to nurture relationships that will support you through every season of life. Her simple frameworks and stories reminded me that influence isn’t about status or titles, it’s about kindness, consistency, and showing up for others.
As a Christian woman, I resonated deeply with the emphasis on service and giving without expecting anything in return. This book is a must-read for leaders, entrepreneurs, and anyone who wants to leave a legacy of impact and love.
November 7, 2025
I just finished reading Selena Soo’s Rich Relationships and it struck a real chord with me. The biggest takeaway is simple but powerful. You cannot rush relationships. You have to earn them, build them, and respect the different levels of connection that naturally form over time. Selena breaks this down in such a thoughtful way that you feel both guided and challenged to show up better.
What I loved most is how she speaks to the finesse required in nurturing meaningful relationships. It reminded me of something my friend Mo Regalado always says about not “pitch slapping” people. If you come in hot with an ask, people tune out fast. But when you approach someone in a memorable, thoughtful, and purposeful way, you create space for something real to happen.
This book is a great reminder that relationships are currency, but only when cultivated with care and authenticity. Highly recommend for anyone who wants to elevate how they connect both personally and professionally.
What I loved most is how she speaks to the finesse required in nurturing meaningful relationships. It reminded me of something my friend Mo Regalado always says about not “pitch slapping” people. If you come in hot with an ask, people tune out fast. But when you approach someone in a memorable, thoughtful, and purposeful way, you create space for something real to happen.
This book is a great reminder that relationships are currency, but only when cultivated with care and authenticity. Highly recommend for anyone who wants to elevate how they connect both personally and professionally.
November 19, 2025
Rich Relationships by Selena Soo was such a meaningful read for me. As someone who often feels alone in my business, this book felt like a breath of fresh air. Selena writes with so much warmth and clarity that I immediately felt more supported and less isolated.
What I loved most is how practical her guidance is. These aren’t overwhelming “networking tactics” — they’re simple, thoughtful shifts that make connection feel natural and authentic. I’ve already started putting several of her suggestions into practice, and I’m noticing myself reaching out more confidently and building relationships in a way that feels good, not forced.
If you’re an entrepreneur craving community, encouragement, and real-world strategies to strengthen your relationships, this book is absolutely worth reading. It left me feeling inspired, grounded, and far less alone.
What I loved most is how practical her guidance is. These aren’t overwhelming “networking tactics” — they’re simple, thoughtful shifts that make connection feel natural and authentic. I’ve already started putting several of her suggestions into practice, and I’m noticing myself reaching out more confidently and building relationships in a way that feels good, not forced.
If you’re an entrepreneur craving community, encouragement, and real-world strategies to strengthen your relationships, this book is absolutely worth reading. It left me feeling inspired, grounded, and far less alone.
January 11, 2026
The Relationship Strategy Every Global Entrepreneur Needs
Rich Relationships is not another marketing playbook—it’s a strategy that works no matter where in the world you’re building from. For anyone running a location-independent business, this book shows how relationships become your most portable asset. Selena Soo clearly demonstrates how trust, generosity, and intentional connection open doors across borders, industries, and cultures.
What makes this book stand out is how actionable it is. The frameworks help you build visibility, collaborations, and opportunities without overwhelm, and in a way that scales as your life and business evolve. If you want to grow a business that travels with you—and create meaningful connections that continue to pay dividends wherever you land—this book is an essential read.
Rich Relationships is not another marketing playbook—it’s a strategy that works no matter where in the world you’re building from. For anyone running a location-independent business, this book shows how relationships become your most portable asset. Selena Soo clearly demonstrates how trust, generosity, and intentional connection open doors across borders, industries, and cultures.
What makes this book stand out is how actionable it is. The frameworks help you build visibility, collaborations, and opportunities without overwhelm, and in a way that scales as your life and business evolve. If you want to grow a business that travels with you—and create meaningful connections that continue to pay dividends wherever you land—this book is an essential read.
August 8, 2025
Rich Relationships is more than a networking book, it's a guide to building a life anchored in generosity, trust, and connection. Selena Soo doesn't just tell you to "put yourself out there"; she walks you through how to show up with authenticity, serve others, and create opportunities that benefit everyone involved. Her advice is clear, actionable, and deeply human. Whether you're looking to expand your professional network or enrich your personal life, this book will change the way you think about connection and community.
November 19, 2025
Such a helpful read (especially for introverts like me)
Rich Relationships was exactly what I needed. I identify as a super introvert and networking has always felt awkward and overwhelming. Selena Soo breaks it down in a way that feels simple and natural and not schmoozy in this book.
My favorite part? The scripts! They take so much pressure off because I don't have to overthink what to say. I can follow her examples and actually feel confident reaching out.
If you want to build real connections without feeling drained, this book is a game changer.
Rich Relationships was exactly what I needed. I identify as a super introvert and networking has always felt awkward and overwhelming. Selena Soo breaks it down in a way that feels simple and natural and not schmoozy in this book.
My favorite part? The scripts! They take so much pressure off because I don't have to overthink what to say. I can follow her examples and actually feel confident reaching out.
If you want to build real connections without feeling drained, this book is a game changer.
October 14, 2025
Highly recommend! Wonder read on the power of building relationships in a healthy and professional way, not just seeking personal gain. It is full of practical tips, examples and stories to make everything highly applicable and relevant.
For someone who has been in the relationship business for over a decade, I found this both insightful and useful.
For someone who has been in the relationship business for over a decade, I found this both insightful and useful.
November 22, 2025
Just finished Rich Relationships by Selena Soo and loved it. It’s a warm, clear, zero-awkwardness guide to building meaningful connections that actually feel good. If you want to level up your relationships in life and work, this one’s a gem!
September 2, 2025
Great book on building impactful relationships!!!
October 13, 2025
I recommend this book to everyone who wants to level up from simple networking skills to building rich relationships.
If you are a seasoned networker or an extrovert, you might have a lot of people in your network, but it is very exhausting to follow up. Selena shows you that not everyone needs full access to you and gives you the exact steps to build relationships that really matter.
Very suitable for introverts too. Selena teaches you how to find, connect and nurture relationships with powerful people so that you do not need to talk to that many :)).
I am an experienced networker, 20 years in business, I make my living building personal and company brands for Fortune 500 and Global 500 companies, and also tiny family businesses through LinkedIn. I gifted and recommended this book to our partners and clients, because it greatly complements what we do. I am on a mission to show people how powerful their voice can be. And this book will change your life if you implement.
If you are a seasoned networker or an extrovert, you might have a lot of people in your network, but it is very exhausting to follow up. Selena shows you that not everyone needs full access to you and gives you the exact steps to build relationships that really matter.
Very suitable for introverts too. Selena teaches you how to find, connect and nurture relationships with powerful people so that you do not need to talk to that many :)).
I am an experienced networker, 20 years in business, I make my living building personal and company brands for Fortune 500 and Global 500 companies, and also tiny family businesses through LinkedIn. I gifted and recommended this book to our partners and clients, because it greatly complements what we do. I am on a mission to show people how powerful their voice can be. And this book will change your life if you implement.
December 7, 2025
I knew this book was going to be good, but it was actually great.
This is not another course teacher who felt compelled to write a book. Instead, Selena Soo is someone who built her business and fame by creating genuine relationships and then went back to share the steps she took and give readers a philosophical and practical guide so they could do the same.
I purchased additional books to give to friends and colleagues.
This is not another course teacher who felt compelled to write a book. Instead, Selena Soo is someone who built her business and fame by creating genuine relationships and then went back to share the steps she took and give readers a philosophical and practical guide so they could do the same.
I purchased additional books to give to friends and colleagues.
November 16, 2025
Every business owner and service provider needs to understand this— great all round networking advice esp in the age of pushy bro marketers
Displaying 1 - 18 of 18 reviews