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Investments: An Introduction (with Thomson ONE - Business School Edition and Stock-Trak Coupon)

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Gain a clear understanding of today's most important investment topics--from the fundamentals you need to prepare for the CFP exam to more advanced issues that will help you develop strong investment skills for today's business world. Mayo's AN INTRODUCTION, 9e--the text of choice for the College of Financial Planning--minimizes the focus on math for a clear, user-friendly presentation. You'll learn to make sound investment decisions with this book's emphasis on the individual financial planner's perspective and the fresh, ongoing Financial Advisor's Investment Case that continues throughout each chapter. Internet assignments demonstrate how to use technology for actual investments, while expanded coverage of key topics such as stock valuation ratios, stock repurchases and dividend payments, and globalization of financial markets prepares you for tomorrow's investment challenges. A new CengageNOW online learning system with a personalized study plan helps you maximize study and earn the grade you want. The book's Thomson ONE™-Business School Edition lets you access the same financial analysis tool used on Wall Street every day. Whether you are preparing for a career in finance or general business, INVESTMENTS, 9e, offers the engaging investment details that will further your success in this course and beyond.

960 pages, Hardcover

Published October 16, 2007

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Herbert B. Mayo

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255 reviews
February 25, 2022
Probably one of the best textbooks I have ever read. It provided an excellent introduction to an extremely complex topic. It is very dense! My graduate class read it over the last 7 weeks and I'm certain that was way too fast. I'll be revisiting this text frequently in preparation for the CFP exam and during my role as a financial planner.
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