This book is cute. The book is divided into chapters telling you how to be the the bear you have always want to be ^_^.
Some books have taken a focus at the bear subculture with a very serious lens, and many of those books are rather good for their purpose. This book is very tongue-in-cheek. I found my self giggling as I found myself identifying with some of the things in this book.
This book is a little bit on the oldish side. Fashions and The Internet have changed since it was written, but at it's core the community is the same.
If you can find a copy of this book (it's getting harder) I would recommend checking out.