After nearly two decades connecting brands with people through online media, Alex Rodríguez has discovered the five qualities that make digital efforts sizzle. In Digital Bacon, Alex not only reveals what these qualities are, but also explains his proven process to cook up an irresistibly attractive online presence.
Five reasons to read this book:
1- You will learn the five qualities that can make your brand sizzle online. 2- You will discover how to refine your offer and its promotion for maximum attraction. 3- You will have a clear and proven roadmap to build your best digital presence. 4- You will learn how to produce the most creative ideas for promoting your product or service. 5- You will have a menu of tactics and strategies that work today.
Written by : Alex Rodriguez Foreword by: Chris Brogan
This book is packed with value. It takes an ever-changing digital marketing subject and makes it easy to digest, without removing the valuable technical insights and details. What is also good is that the strategies are relevant enough to be used as a reference workbook, complete with links to many online resources produced by the author, as well as other established sources. You can read this book and then immediately use it to apply to boosting your online presence. It does a good job of being website-centric in its focus, while also touching on other important areas like campaigns, branding and social media. Highly recommended, a great read and the book does a good job of continuing the conversation online with evergreen resources.
This is a very good book. This really is a digital marketing book. These days, most digital marketing books are limited to giving you some SEO tips and how to buy Google Ads, this is not the case. The author gives you a complete view of what digital marketing is in today's internet.
I loved that it was very easy to follow. I'm not a marketer and I wasn't overwhelmed with marketing jargon, I understood everything the author expressed.
This book was written in 2014 and the information is relevant and up to date with the tools and sites we use today.
I highly recommend this book to anyone who wants to market their product or service online.
Everything is better with bacon right? This book will guide you through the phases of marketing your product or service online - the bacon way (the way that builds irresistible and insatiable appetite for what it is you do) . Alex lays out clear steps and proven methods that ACTUALLY work. If you are launching product, this is really a must read. I've taken his advice and applied it to my own business, and I'm very happy I did.
Great book with a lot of marketing tips for businesses starting out. I worked in digital marketing for years so this book didn’t really give me anything new, but it’s great essential reading for anyone starting out in digital marketing or starting to put their business online.