Entrepreneurial Finance, Third Edition: Finance and Business Strategies for the Serious Entrepreneur

by Steven Rogers, Roza E. Makonnen

The premier guide to setting up and managing your business’s finances

Whatever business you run or plan to launch, Entrepreneurial Finance provides the essential tools and know-how you need to build a sturdy foundation that will support it for many years to come.

Entrepreneurial Finance, Third Edition, offers potent methods for keeping firm financial control of your enterprise and insightful tips for avoiding the multitude of financial barriers that may block your entrepreneurial dream.

This exciting update covers all the major topics that have made Entrepreneurial Finance the definitive book on the subject--from understanding financial statements and measuring cash flow to making a company profitable, valuing a company, and raising additional debt and equity capital--as well as brand-new, need-to-know information about:

Marketing your crowdfunding campaign to finance not only technology companies, but also arts, sciences, biotechnology, and community development organizations Pursuing "intrapreneurship," or the financing of growth within an existing company using a mindset of entrepreneurship The "Entrepreneurship Spectrum," or the many ways to pursue your dreams of running your own company Discovering sources of debt and equity capital for the fast-growing millions of women and minority business owners

Entrepreneurial Finance clearly explains the inescapable rules of timeless financial and business principles by using real-world examples and in-depth case studies. It features expert coverage of phantom stock, options, and ratio analysis used for businesses small and large.

Packed with powerful financial and business techniques you absolutely need for success today, Entrepreneurial Finance provides the essential tools for building and maintaining steady profitability and business longevity in the most difficult economy in generations.

The Definitive Finance Guide for Entrepreneurs

Entrepreneurial Finance is a complete, one-stop resource that provides the information and strategies you need to ensure your business gets up and running--and stays up and running.

The successful founder of several companies and one of today's top entrepreneurship educators, Steven Rogers teaches you all the best practices for financially setting up and managing a business. You'll learn everything you need to know about:

Business plans -- What they are, what they can do, how to prepare them Financial statements -- How to develop them, how to analyze them Money -- Where and how to find it, techniques for maintaining positive cash flow

This new edition brings you fully up to date with important new information on what to do and what to avoid when it comes to crowdsourcing, "intrapreneurship," and debtand equity capital, and it provides case studies of companies that were successfully launched during recessions.

Working for yourself will be the toughest job you ever have, but Entrepreneurial Finance makes it easier by giving you a single resource packed with the latest research and step-by-step guidelines for what must be done, how to do it, and what to do when things go wrong.

Genres: Business, Finance, Entrepreneurship

466 pages, Kindle Edition

First published April 10, 2008

Reviews

[Said AlMaskery · Rating 5 out of 5]

This is one of the most important books I have read on entrepreneurship recently.

Six years after my MBA, and practical entrepreneurial activity, the book was able to present the type of challenges I have undergone. I could relate to a lot of the situations where an advise from this book would have given me an upper hand advantage.

The book is simple, straightforward, and relevant to any business owner. I can go back to it to review financial business concepts and build on the simple forms it was presented in into something more complex and relevant.

I strongly recommend this book. And although it is finance, the simplicity it has been written with made it an enjoyable read even before bed.

[W · Rating 3 out of 5]

Fundamentals (e.g. Financial Statements) haven’t changed much since 2009. But reading this also reveals how much business has changed since then.

If you’re starting a remote-first SaaS metaverse company that plans to finance itself with a combination of accelerators, crowdfunding, and ICOs, then this book won’t help too much.

Honestly, it’s a bit scary how fast the world is moving. How long will it be until Goldman Sachs becomes Blockbuster and “Entrepreneurship” is the name of a AI software program?

Expect change. Stay grounded. Meditate.
Stockpile surface-to-air Anti-Drone artillery.
Study speleological subsistence agronomy.
Etc.

[Austin Johnson · Rating 1 out of 5]

This book was and is dog water. It was dollar tree headset level when it comes to teaching and preparing someone for entrepreneurship. There are no actionable items. There are no steps for you to take on how to prepare yourself. Simple concepts are explained in a completely unnecessary over-complicated way. I hate this book. Don’t waste your time.

[Dragon · Rating 5 out of 5]

Good to go bye... contains General information worth knowing.

[Marco · Rating 5 out of 5]

Excellent book! Covers a wide range of topics and does it well. They didn't teach this in the MBA program.

[Alexey Rodin · Rating 5 out of 5]

This Book provides a nice overview of all Financial issues and obstacles on different stages of the start-up company, which can be faced by entrepreneurs.

[Reha Topuz]

gtetetet

[Andy Schultz · Rating 3 out of 5]

In depth equations and practical, but mostly enjoyed the chapters on cash flow.