For decades, the tech industry has overwhelmingly been just a software industry. Silicon Valley’s big win was disrupting Yellow Cab. What about disrupting General Motors? General Mills? General Electric?
Energy, water, waste, food, manufacturing, construction—things every human on Earth relies on—have made incremental progress over the last century but have not seen the kind of exponential improvements we take for granted in computing.
Meanwhile, scientific progress continued, invention kept advancing, but these technologies were considered too hard by the tech geniuses preoccupied with shoving more ads into your prefrontal cortex.
Now is the moment when all of this changes. Seismic waves signaling the tectonic shift are underfoot. We call it Deep Tech—the advanced technologies we will use to solve the biggest problems in the world.
Deep Future is about giving you the mindset, the tools and the reasons for creating technology that matters.
In "Deep Future: Creating Technology That Matters", Pablos Holman presents an ambitious vision of how technology can move beyond trivial conveniences and address the most pressing challenges facing humanity. He argues that while Silicon Valley has thrived on software, apps, and advertising models, the great crises of our time - energy, food, climate, and health - remain largely untouched. Our civilization depends on these core domains, yet the progress made in them pales in comparison to the exponential advances in computing power. The book makes the case that we are finally reaching an era where the same kind of ambition that put computers in our pockets is now being turned toward solving the hardest and most consequential problems. Holman calls this shift 'Deep Tech,' a phrase that captures the creation of truly novel technologies that expand what humanity can do at the most fundamental level.
The distinction Holman emphasizes is between shallow and deep innovation. The past two decades have been dominated by shallow technology, which mostly repurposes existing computational tools. The world has marveled at apps that make it easier to share pictures or order food, but at their core these products are not revolutionary - they simply reconfigure existing systems. Deep Tech, by contrast, seeks to create entirely new capabilities. It doesn’t just repackage what already exists but instead expands the boundaries of what is physically possible. Holman demonstrates this by exploring several areas of innovation where breakthroughs are already underway.
Artificial intelligence, for example, has been widely associated with chatbots, recommendation engines, and targeted advertising. But Holman highlights its deeper potential in fields like molecular modeling and material science. By folding proteins or simulating atomic interactions, AI can accelerate drug discovery or create new substances far faster than traditional research allows. This use of machine learning is not about convenience or commerce - it is about fundamentally reshaping medicine and engineering.
Biotechnology represents another frontier. Where AI can model life at its smallest scales, biotechnology allows us to directly manipulate those building blocks. Researchers are programming cells as if they were software, teaching bacteria to consume plastics, designing immune cells to hunt cancer, and growing animal-free meat in laboratories. Biotechnology, in this vision, is not merely incremental improvement but a complete reimagining of what life itself can be engineered to do.
Quantum computing ties directly into these pursuits by providing a level of computational power that dwarfs anything achievable with traditional binary systems. Exploiting the quantum properties of particles, these machines can perform calculations across multiple states simultaneously, opening the possibility of solving problems - like climate modeling - that are intractable with classical computers. Holman describes quantum power as an essential partner to biology and nanotechnology, offering the raw processing ability needed to design solutions at microscopic levels.
Nanotechnology pushes even further, operating at a scale where physics behaves strangely and conventional manufacturing no longer applies. Machines smaller than viruses could carry drugs directly to diseased cells, reducing side effects while increasing precision. Such control over matter promises a manufacturing revolution, one in which products are built with atomic accuracy rather than brute-force industrial processes. The key to nanotech is having the right raw materials, and here Holman turns to advances in materials science. By engineering substances with properties that nature never produced - self-healing materials, ultraconductors, lightweight composites - scientists create the foundation for every other deep technology. Materials are the canvas on which these innovations are drawn.
But Holman stresses that deep technology must go beyond intellectual fascination - it must confront the existential challenges of our time. The world faces finite resources, rising populations, and accelerating climate disruption. Software can optimize delivery routes or advertising budgets, but it cannot by itself solve problems of energy or infrastructure. Hardware, difficult though it may be, is where breakthroughs must happen. While hardware development is risky and capital intensive - history is filled with expensive failures - its potential is transformative. Successful hardware inventions not only improve markets but often create entirely new ones.
Holman provides striking examples of where this potential lies. Consider global shipping, one of the dirtiest industries on Earth, responsible for roughly three percent of total emissions. Robotic, wind- and solar-powered ships already exist in small prototypes, and scaling these up to the massive cargo freighters that crisscross oceans could revolutionize global trade while dramatically cutting carbon output. The economic and environmental benefits of such hardware solutions are immense, far outweighing the incremental conveniences of most software apps.
Energy is another domain where Holman insists deep tech must deliver. He points out the irony that humanity has rejected nuclear power - the most energy-dense and clean source available - largely because of its association with weapons and its history of accidents. A tiny pellet of uranium holds as much energy as a ton of coal, yet we treat nuclear energy as a danger rather than an asset. The solution, Holman argues, lies in advanced designs such as traveling-wave reactors. These can run not on enriched uranium but on existing nuclear waste, turning a liability into a resource. Such reactors could burn steadily for decades without producing new waste or requiring frequent refueling. If widely adopted, they would radically reduce dependence on fossil fuels and help avert catastrophic climate change.
Food, too, requires deep reinvention. Traditional supply chains are extraordinarily inefficient, wasting nearly half of what is produced and consuming vast amounts of energy to ship items that are mostly water. Holman envisions technologies like 3D food printing and powdered, rehydratable ingredients that retain full taste and nutrition. Instead of transporting perishable, heavy produce across continents, we could ship lightweight powders that restore to fresh quality upon hydration. This would reduce waste, cut shipping emissions, and make quality food accessible anywhere. The aim is not to replace tradition but to make food systems sustainable at a global scale.
Construction materials provide another striking case where deep tech can reframe the problem. Cement production alone accounts for a significant share of global carbon emissions, and yet the product itself degrades after only a few decades, requiring constant rebuilding. By revisiting the techniques of ancient Rome, researchers have discovered self-healing concrete that activates lime deposits when cracks appear, automatically repairing itself. Adapting this discovery into modern infrastructure could dramatically extend the lifespan of buildings and reduce emissions from cement production. Sometimes the most advanced technology is rediscovered in history rather than invented anew.
Health is the final domain Holman explores, where the convergence of computing and biology is rewriting medicine. The human genome functions like an enormous codebase, with redundancies and mutations constantly at play. By decoding it, scientists are discovering more precise ways to understand disease, including the recognition that cancer is not a single condition but a continuous process of cellular rebellion. By enhancing immune systems directly, biotechnology can teach the body to recognize and eliminate cancer cells. Likewise, devices that stimulate the vagus nerve offer new ways to control inflammation, a response that is both healing and, when misdirected, harmful. Holman portrays medicine’s future as one where we no longer simply treat symptoms but program biological systems themselves.
The thread running through all these examples is that deep technology is not about better apps or smarter algorithms. It is about building tools that change what humanity can do at the level of atoms, molecules, and cells. It demands long-term vision, resilience in the face of risk, and willingness to build hardware when hardware is difficult. But the payoff is the survival and flourishing of civilization itself.
In the end, "Deep Future: Creating Technology That Matters" is both a manifesto and a roadmap. Holman urges us to see past the distractions of shallow tech and recognize the necessity of breakthroughs that directly address energy, food, health, and climate. He shows that the real frontier of technology is not about bits on a screen but atoms in the world, and that the tools to change our future are within reach if we dare to build them. The book leaves readers with a clear message: our survival depends not on the next viral app, but on our commitment to creating technology that truly matters.
Big fan. Saw Pablos on a podcast and waited 3 weeks to get his book. I really like the ideas behind modifying old industries.(energy, medicine, logistics, food science,etc) At points it did feel like he was pushing companies he was an investor in. I would be very interested in a second phase of this book where is went deeper into each sub field( like how are companies looking at recreating microbiomes- and do more science talk, but I understand that isn’t as good for the normal audience
Even if you are in the bottom 99% of Americans you are still top 20% in the world for quality of life. So we all already won the lottery, stress less
Okey, this book was smth that I was looking for for a bit in this age of hypercapitalists, because I love technology, I believe in technology, but recently, most of the technology lost its nobility - it feels like it started to be just about advertisement, ruining our societies and attention spans, about keeping people buying new stuff that is maybe a 1% better, maybe even less, just in different colour or 0.1 inch bigger in size.
In this book Pablos is showing us there are still people that work on interesting and _very_ important stuff in tech, there is still a lot of cool and important stuff that is being worked on (it is just in the shadow of those shiny hyped mostly useless things; mainly because it is soo deep and most of the time very remote to ordinary people - but is saving or tremendously improving their lives).
He is showing us a kind of people that should be celebrated, people that we should help! (btw this applies for so many other areas of our lives)
The book itself is not a book that would deserve 5*, it is an average compilation of thoughts and experiences of Pablos, maybe could be several blog posts and he could go deeper. But is is an important one, mostly for people that don't want to lose hope, are looking for an inspiration and some sources and mostly, that want help in these areas (or would love to). I hope there is still a lot of us!
Btw, it was very nice to read/hear the heart of Pablo's in the end of the book, we are not robots, we are not machines and you won me with that, Pablos!
I hope some of us will be able to help (I will try to be one of them).
This Wonderful book is a refreshing and uplifting look at the use of innovation to contribute towards a better world. Pablo not only brings innovation alive by imagining it, but also provides historic examples of possible consequentiality. He illuminates the potential for technology to address challenges we face as humanity, large-scale issues such as climate change, inequity on social, economic, and institutional levels. The book encourages the reader to build new tools and systems with a purpose; building beyond just profit and to enhance meaningful social change. Through entertaining narrative and multiple applicable examples, showcasing how to see the vision translated into ventures, Pablo illustrates that it is the process of revolutionary ideas coming to fruition for entrepreneurs, engineers and changemakers. Deep Future not only ends with a narrative, but it ends with a call to action; to construct the ethos of creating technology intentionally, ethically and sustainably. I would characterize this book a must-read for anyone serious about creating a meaningful future.
When I finished reading this book, I could not stop thinking about how we use technology today. Many times, we focus only on creating things that entertain us or make our lives more comfortable, but that do not necessarily improve the world around us. The author helps us see that there are real and urgent problems out there, such as climate change and global health, that we could solve if we applied the same effort and creativity that we currently put into developing the next trending app.
What I appreciated most is how the author mixes real-life experiences with futuristic ideas, without ever sounding like science fiction. The message is both inspiring and challenging. It is a wake-up call to take action. It made me want to think bigger, to question what we usually define as "progress," and to seek solutions that truly matter. This book encourages the reader to feel part of something larger and more meaningful. It reminds us that technology can be a powerful tool, not just for convenience, but for positive and lasting change.
A Blueprint for Technology That Actually Matters...
Deep Future promotes "Deep Tech"—revolutionary advancements in energy, manufacturing, and other core industries that have stalled while software has thrived—to counter Silicon Valley's infatuation with digital disruption. Hacker-turned-inventor Holman, who worked at Intellectual Ventures and Blue Origin, convincingly argues that humanity's biggest problems require more than smart apps. His vision? Technology that addresses climate change, global health concerns, and resource scarcity as rapidly as computers.
This manifesto makes complicated scientific principles actionable with infectious passion and startling accessibility. From bitcoin pioneer to hurricane-suppressing innovator, Holman's big forecasts are credible. Entrepreneurs, investors, and innovators ready to ditch cheap digital fixes for world-changing solutions will find the book a wake-up call and practical guide. It's an exciting vision for those who believe technology should solve humanity's biggest issues, not just increase ad income.
This book makes a very good point that far too few people think about. Technology has solved many problems and brought about many advancements in the past few decades, but much of it has been based on software. However, there are many areas where real change is needed to solve huge challenges facing the world, and innovators have largely ignored these niches because they were considered too difficult to change.
This book discusses the possibilities inherent when inventors focus their energy and dedicate their minds toward other areas besides software. This so-called “Deep Tech” could soon be a reality in many sectors. This book serves as a welcome introduction to it, and it is written in a very approachable style that the layperson should have no problems understanding. It’s surprisingly funny as well.
I discovered this book because a friend of mine, with whom I frequently discuss intriguing books, insisted that I must read it. He was correct when he said it would change the way I saw innovation. Pablo's writing style, which highlights that deep technology, which has the potential to revolutionise industries like construction, food, water, and energy, is just as important as software. This is what drew me in right away.
What struck me most was realizing that these changes are already underway, even if we don't always notice them, and that they can solve huge global problems. It's an eye-opening book. Without a doubt, I suggest it since Pablo is able to present an extensive and incredibly motivating viewpoint on innovation.
I loved this book, and it truly opened my eyes to how knowing technology and staying close to it is becoming increasingly relevant in a world where not only do technological advances occur unexpectedly, but competition for professional positions is also becoming more intense and specialized. This book feels like a valuable guide, inviting the reader to engage in honest internal dialogues and rethink many decisions regarding the professionalization and development of skills. Its insights encourage reflection on how to remain competitive and adaptable in a rapidly evolving environment. I genuinely felt that reading it was an investment in myself, and I finished it feeling more prepared and inspired for the future.
Interesting book that highlights some of the possible technology of the future, in interesting and engaging ways. One example he addresses is putting solar panels in space and beaming the energy back to earth, something I had never heard of. There are some prominent detractors of this idea, like Elon Musk, but its an interesting idea that I had never heard - one you are in space there is no downtime, you can harvest energy from the sun without worrying about night or clouds, and there is a way to get the energy back to earth theoretically. The author uses a lot of these examples and ideas to help you think through ways that technology will shape our future, and here are time and our money are best invested right now.
I am a technology enthusiast and always try to read books that talk about all the advances we have seen throughout history and, above all, what we can expect in the future. This book talks about deep tech, which will be the new technology we will use to solve all the problems that humans may face in the future, which I found incredible and futuristic. It is a book that tries to give you knowledge beyond the obvious, so that you understand how to use technology or how to create technologies that will really have a positive impact on the future. It is a very comprehensive and interesting book; if you love technology, you will enjoy it from start to finish.
New technologies are transforming the world in multiple ways, driving innovation and changing the way we live, work, and interact. Not all new technologies are functional, which is why in this book, author Holman gives us an overview of those that are useful or could potentially be useful. I think this is an extremely interesting book, as the author's explanations are dynamic and comprehensive. Throughout each page, the reader will learn about technology in general and how this technology can be applied in different areas. All in all, this book is about giving the audience the mindset, the tools and the reasons for creating technology that matters and that will last over time.
Easy read, with practical examples. I feel like I learned a lot about how the tech world works, even as someone who has spent most of her career in software as a service product development. The use cases mentioned in the book are real problems to be solved, and I felt like it made me think bigger than I do on a day to day basis. Hope the book inspires the next batch of bold entrepreneurs solve big problems, not just lucrative problems.
Note: received this book as a free e-book, giving it my honest review.
I recently had the opportunity to meet Pablos virtually and look forward to the chance to work with him in the near future.
Let me put it this way: I haven’t met another investor whose vision aligns more closely with both my personal philosophy and my startup’s mission.
About the book: Deep Future captures that vision brilliantly It's packed with clear explanations, real-world examples, and engaging stories that make the book fun to read and genuinely inspiring.
Deep Future is a wake-up call for the tech world. It challenges the reader to think beyond apps and ad revenue and focus on solving real, human-scale problems. The book is bold, insightful, and a bit provocative—in a good way. If you’re tired of shallow tech and crave innovation with impact as me, this is your guide. It doesn’t just inspire—it dares you to build what truly matters.
This book feels like a challenge thrown at inventors, entrepreneurs, and dreamers everywhere: stop wasting talent on clickbait and start tackling the world’s hardest problems. Pablos Holman makes a compelling case that the next wave of breakthroughs will come from deep tech, not apps.
It is a great book if you want to stay optimistic about the future and it being rescued through technology. I think my problem is that it is not just technologies that need to be invented. It needs to be adapted, adopted and regulated. So that usually makes it pretty difficult to change the world disruptively. But having said that, it is an interesting read.
Deep Future by Pablos Holman was inspiring for me. I liked how it focused on solving big problems like climate change, not just apps. The idea of the hacker’s mindset made me think about times I had to find my own way to solve things. The inventions sounded crazy but possible.
This is a deeply insightful book about the technologies that will change the world, and a call to those who will invent them. Pablos sprinkles zillions of zingers and humorous one-liners among a plethora of very serious and important insights.
Deep Future is bold, provocative, and ultimately motivating. It’s more than just about technology... it’s about responsibility. Recommended. Amazing book.
Optimism filled vision of the future. Very inspiring and motivating. I would be interested in reading more about each of the startups mentioned in the book.