Activate!: Power Up Your Brand to Dominate Your Market, Crush Your Competition & Win in the Digital Age

by Gal S. Borenstein

Studies show that companies that have better alignment on their digital strategy, achieve better financial performance and customer retention, than their peers. Yet, less than HALF of surveyed C-Suite executives understand the role of DIGITAL ENGAGEMENT and have effective strategies in place. Some fear change. Some fear displacement. But most simply don't know how it actually generate ROI. If you are one of those, this book is for you.

Anybody who wants to win the future must learn to build their personal and company brand with digital media. With compelling stories and expert guidance, Activate! provides a blueprint for online success. The book ACTIVATE! is a call to digital arms - and just what many business leaders need to win in today's evolving, competitive landscape in the Age of Digital. A true digital warrior and champion of established and emerging leaders, Gal Borenstein presents not just "what you need to know" but "why you need to do it now," in one quick read. This book will give you the courage to embrace the digital groundswell and successfully establish your brand. Do so now; before someone else defines you! Activate! is written in plain english to help executives on Main Street gain a firm grasp on critical issues that impact their bottom line and growth, such Personal & Corporate Brands, Digital Comms in today's Corporate Culture, Online Reputation Management, Social Media, Employer Branding, Marketing Intelligence & Automation, and Gamification. The book features exclusive insights from America's top communicators who were exclusively interviewed for this book by Gal Borenstein. Insights feature experts from DELL, DUN & BRADSTREET, ADOBE, SALESFORCE.COM, KIIP, CELERITY, CA TECHNOLOGIES AND BMC SOFTWARE.

128 pages, Kindle Edition

First published September 5, 2014

Reviews

[Jimmy Hicks · Rating 5 out of 5]

Activate! is a comprehensive roadmap for business leaders who want to leverage digital marketing. The insights from top communicators and experts make this book a vital tool for anyone in business today.

[Sharon K. · Rating 5 out of 5]

Activate! is a treasure chest of practical advice on building a powerful digital brand. The insights shared by top experts in the field make this a valuable read for anyone wanting to succeed online.

[Julia P. · Rating 5 out of 5]

This book offers a fresh perspective on digital engagement and provides concrete steps that can be immediately applied. Activate! is a great place to start if you want to transform your online presence.

[Joan Kambon · Rating 5 out of 5]

This book is not just a guide, but a comprehensive manual to mastering the digital marketing landscape. Gal Borenstein’s focus on practical, real-world strategies makes Activate! a must-have for business leaders, ensuring they are well-prepared and knowledgeable in the digital realm.

[Charlie Birdsell · Rating 5 out of 5]

Activate! is a step-by-step guide that simplifies the complexities of digital marketing. Gal Borenstein’s advice is not just practical and empowering, but also a relief for any leader navigating the digital era.

[Donald Maule · Rating 5 out of 5]

Activate! is an essential guide for anyone eager to dominate in the digital era. Gal Borenstein’s practical approach to branding is not only insightful but also actionable. This book is packed with advice you can implement immediately.

[Billy Shapiro · Rating 5 out of 5]

Activate! is a refreshing and straightforward guide to understanding the importance of digital engagement. It’s the perfect resource for executives who want to stay relevant in today’s competitive business world.

[Mary Cooper · Rating 5 out of 5]

A comprehensive and practical guide, Activate! Provides the strategies needed to succeed in the digital age. Gal Borenstein shows business leaders exactly what steps to take and how to execute them effectively.

[Matthew Lewis · Rating 5 out of 5]

Activate! is a game-changer for anyone looking to improve their digital presence. It offers expert advice on social media, reputation management, and marketing intelligence—tools you can use immediately.

[Elliot Lowery · Rating 5 out of 5]

Activate! Offers simple, effective advice that transforms your thoughts about digital marketing. Whether you’re just starting or looking to refine your strategy, this book has something for everyone.

[Martinez · Rating 5 out of 5]

Activate! is the perfect resource for building a strong online presence. Gal Borenstein provides clear guidance and expert insights to help you develop your digital strategy.

[Bernadette R. · Rating 5 out of 5]

A must-read for those looking to understand the digital age and how to thrive in it. Activate! Offers practical steps to help you build a strong personal and corporate brand.

[Marya Jeniffer · Rating 5 out of 5]

If you're ready to embrace the power of digital marketing and brand-building, Activate! It will provide the tools and strategies you need to succeed in today’s competitive business world.

[Rickey S. · Rating 5 out of 5]

Activate! Takes the guesswork out of digital marketing. With clear, actionable strategies and insights, it provides everything you need to build your digital brand successfully.

[Terry J. · Rating 5 out of 5]

Activate! Delivers a fresh perspective on digital branding, filled with actionable advice and expert insights. It’s the perfect resource for executives looking to enhance their online presence.

[Riley Watkins · Rating 5 out of 5]

Activate! is a brilliant guide to building a strong digital brand. Gal Borenstein’s focus on reputation management, social media, and online communication will help any business succeed.

[Jordyn Berry · Rating 5 out of 5]

With its easy-to-follow advice and practical steps, Activate! is the perfect companion for anyone looking to understand and implement a digital strategy.

[Brady Young · Rating 5 out of 5]

This book provides an in-depth look at how digital transformation can impact your company’s brand. Activate! Offers real-world examples and strategies for achieving online success.

[Noah Ross · Rating 5 out of 5]

If you want to understand digital marketing from the ground up, Activate! is the book for you. Gal Borenstein’s advice is practical, insightful, and easy to follow.

[Braxton Stewart · Rating 5 out of 5]

Activate! is packed with actionable steps that can help you elevate your digital marketing strategy. The advice on reputation management and branding is especially valuable.

[Manuel Price · Rating 5 out of 5]

This book cuts through the noise of digital marketing and offers clear, concise guidance on how to succeed. Activate! is an invaluable tool for anyone looking to improve their online presence.

[Esmeralda Walker · Rating 5 out of 5]

Activate! is a call to action for those hesitant to embrace digital marketing. The strategies and tips in this book are practical and will help you easily grow your digital presence.

[Gregory Ortiz · Rating 5 out of 5]

Activate! is a guide that empowers you to embrace the digital transformation your business needs. The advice is actionable, clear, and insightful, making it easy to implement immediately.

[Jacob Bennet · Rating 5 out of 5]

Activate! is the perfect guide for business leaders looking to improve their online reputation and brand presence. Gal Borenstein provides expert strategies for success.

[Serenity Walker · Rating 5 out of 5]

Activate! It provides everything you need to understand and execute a digital strategy. Its expert insights and practical advice make it an essential resource for business leaders.

[Johnson Scottish · Rating 5 out of 5]

This book is a fantastic guide to building a personal or corporate brand in the digital age. The advice is clear, actionable, and tailored to help businesses succeed online.

[Gail Thiele · Rating 5 out of 5]

This book goes beyond theory and shows how to turn digital marketing into measurable success. It is a fantastic guide for executives who want to stay competitive.

[Gladys Frizzell · Rating 5 out of 5]

If you’ve been struggling to understand the value of digital engagement, Activate! Provides easy-to-understand advice and real-world examples. This book is a game-changer.

[Glenn Morris · Rating 5 out of 5]

Activate! Provides a comprehensive look at personal and corporate branding in today’s digital world. It’s a concise guide to help you build and sustain a strong digital presence.

[Gregory Oftis · Rating 5 out of 5]

I love how Activate! Distills complex digital strategies into actionable steps. Gal Borenstein provides clear instructions that allow business leaders to implement strategies confidently.