One Size Fits None: Time for an Entrepreneurial Revolution

by Miriam Plavin-Masterman

Existing innovation and funding models will not work to fight the effects of climate change – people cannot rely on top-down global initiatives to save us. One Size Fits None provides both an analysis and a path forward, advocating for collaborative, bottom-up solutions as indispensable for navigating today’s “comorbid” crises effectively. It argues that only by breaking open obstacles to broad-based entrepreneurship, both within and outside of existing organizations, can we break free from fossil fuel dependency and mitigate the spread of grievance culture and deepening global inequality.


The book’s aim is to spur discussions and conversations among leaders of governments, businesses, NGOs, and universities about the systemic connections in a set of separate crises we’re all facing. By introducing case studies and real-world alternatives, the authors aim to generate practical experiments that depart from top-down approaches that have been failing to address these crises.


One Size Fits None is for everyone asking what’s keeping our institutions from addressing the demand for opportunities to innovate our ways out of the present debacle—and what can be done about it.

184 pages, Paperback

Published October 6, 2025