Design Communication: Developing Promotional Material for Design Professionals

by Ernest Burden

To be successful today, a design firm must be promoted effectively. This much-needed book shows how to develop the promotional material to do the job. It covers the entire marketing spectrum for design firms, marketing planning and research; direct mail programs; proposals and qualifications; interview presentations; project design presentations; computer drawings; advertising and trade shows; and public relations and publicity.

216 pages, Hardcover

First published August 1, 1987