Fearless Pricing: How to package your offering and confidently charge more

by Robin Waite

"If you're brilliant at what you do, why are you still undercharging?"

You’re smart, experienced, and get incredible results for your clients. But if you’re still charging by the hour, underpricing your value, and ending each month exhausted and underpaid… something’s broken — and it’s not your work ethic.

Fearless Pricing is the no-fluff pricing guide for coaches, consultants, and freelancers who are tired of trading time for money. Using the powerful MONEY framework, business coach Robin Waite shows you how to shift your mindset, build irresistible offers, master sales conversations, position yourself as a premium provider, and take full ownership of your value — without compromise.

Inside, you’ll learn how

Break free from imposter pricing and self-doubt Design offers that reflect your true worth Sell with confidence (without sounding “salesy”) Attract better clients and charge more with ease Build a pricing model that works for you It’s time to stop surviving and start thriving. Because fearless pricing isn’t about charging more — it’s about finally getting paid what you’re truly worth.

224 pages, Hardcover

Expected publication June 2, 2026

About the author

How I Work

My coaching programme was born out of a deep passion for business and personal development. I always strive to improve the efficiency and profitability within the companies I run. My 16 years experience in business helps my coaching clients on a daily basis within their businesses.

I believe the central core to my coaching programme can help ANY business. Making it more profitable and less stressful. I believe in working hard, all of the time, and ALWAYS being the coach.

My Background

From 18-22 I worked as a systems analyst for a medical devices company, helping them to grow from £1m to £1.5m turnover. During that time 5 people were made redundant due to the systems I introduced making the company more profitable.

From 2004 to 2014 I ran a successful design and advertising agency serving over 250 clients. I delivered workshops and masterclasses to over 1,000 business owners on subjects including marketing, product architecture, pricing, websites and digital advertising.