Set Up as a Micro Publisher: Avoid the Pitfalls and Publish for Profit

by Jennifer Lancaster

Successful book selling can feel just out of reach, leaving many aspiring ‘indie’ publishers feeling frustrated. How should we navigate the many-pathed woods of book publishing and marketing?It’s not enough to know how to publish an ebook on Kindle. With 1.4 million more books added each year, that’s akin to throwing an empty hook into a vast sea. If you want to take a piece of the international book reader money pie, you’ll need to understand market segments and how to focus your efforts.

With tips for avoiding the many pitfalls, learn from author/publisher Jennifer Lancaster how to position your new micro publishing house for success. (Some resources are Australian).

Get ready for the truth that no hybrid (vanity) publisher will tell you… and find out how you can beat the odds to earn an income from books. Find

✓ A formula to calculate return on investment on book production

✓ Follow the way some online gurus sell books, OR

✓ Use the cheap eBook strategy - for a quantity approach

Once you know the secrets of marketing, your small publishing house can go on to benefit the world. So take up the challenge and read the book today.

136 pages, Kindle Edition

Published May 7, 2025

About the author

Librarian note: there is more than one similarly named authors on goodreads.

Jennifer Lancaster writes books that allow Australians to save more money, invest wisely, and market their business better.

Reviews

[Stephen J Cherrill · Rating 5 out of 5]

I read Jennifer's book with interest. Each page is crammed full of helpful information to guide the aspiring publisher.
It was a little beyond my scope; however, I enjoyed reading to the last page. This book will stay on my bookshelf until I have caught up and can fully understand and use the methods described.
A great, informative book to help anyone wishing to publish for profit.
SJ Cherrill