The forthcoming "RSPB Bird of the Week: The TikTok thing but, like, a book?" represents a genuinely clever and timely publishing idea. By translating the hugely popular, snackable format of social media nature content (exemplified by viral "Bird of the Week" trends) into a curated, permanent print format, the RSPB and Bloomsbury are poised to capture a unique audience.
It's so silly, full of fun images, and I think it could be a great way to get younger people into birds. I was laughing the whole time, but I do wish they didn't use AI generated images, since they can be inaccurate. Only happened a few times, great book overall