Blue Ocean Shift

by Renée Mauborgne, W. Chan Kim, Unknown Author

Audio CD

About the author

Renée Mauborgne is The INSEAD Distinguished Fellow and a Professor of Strategy at INSEAD, the world’s second largest business school. She is also Co-Director of the INSEAD Blue Ocean Strategy Institute. Her book Blue Ocean Strategy, co-authored with W. Chan Kim, has sold 3.6 million copies and is recognized as one of the most iconic and impactful strategy books ever written. It is being published in a record-breaking 44 languages and is a bestseller across five continents. Mauborgne is ranked in the top 3 management gurus in the world in the Thinkers50 listing of the World’s Top Management Gurus. She was selected for the 2011 Leadership Hall of Fame by Fast Company magazine and was named among the world's top 5 best business school professors by MBA Rankings. She also received the Nobels Colloquia Prize for Leadership on Business and Economic Thinking. She was born in the United States. Mauborgne served on President Barack Obama’s Board of Advisors on Historically Black Colleges and Universities (HBCUs) for the President’s two terms. She is also a Fellow of the World Economic Forum.