The Media of Mass Communication

by John Vivian

This up-to-date, reader-friendly presentation of the mass media helps instructors use the media to teach the media and explore its excitement, complexity, and impact on our lives. Widely praised for his ability to make learning interesting, Vivian's story-telling style excites students as they explore the ever-changing subject of mass communication. This edition retains the emphasis on the challenges of today's media while building on its extensive coverage of media history, effects, technology, and culture. The coverage of media literacy, at the core of Vivian's text since the first edition, has been enhanced with two new features that push students to think critically. The three part-organization-the media, media messages, and media issues-provides a framework for students to understand the big picture behind today's media issues.

Genres: Textbooks, Nonfiction, Academic, School

544 pages, Paperback

First published December 1, 1990

Reviews

[Nancy · Rating 3 out of 5]

Used 9th edition for Intro to Mass class.

[Emily · Rating 3 out of 5]

I used the updated 12th edition for this textbook. My version was the loose-leaf three whole punch format and one of the issues I had was that it had several grammatical errors and several times I noticed there were missing words in sentences. Obviously this then ruined the flow as I was trying to read the textbook. With that aside, I also feel this textbook could have been organized better. Some of the chapters seemed redundant and the information could have been combined in some ways. Also, many of the vocabulary words actually did not really explain the meaning of the words so many of the definitions were not actually accurate. But I did like how all of the information was updated and way more relevant especially in the ever-changing world of mass media with today's technology.

[Pangestu Putri W · Rating 4 out of 5]

i used 8th edition. most of this book explain about US journalist. it means he found an idea about routinity of them and created on this book.

[Catherene Borre]

i need it to expand my knowledge about our report for communication purposes.

[Lola He · Rating 4 out of 5]

A moderate textbook, but you'll need it.

[Kristen Laurance · Rating 3 out of 5]

This book was not for fun. But im counting it on my reading goal as I read the entire thing for a college class.

[Rachaeljurek]

A text for my mass media course. I really like this book for mass media. The eighth edition is improved from the seventh.

[Rachaeljurek]

Would recommend the more recent version(s) for instructing intro to mass media courses