Digital has fundamentally impacted our lives as well as the way we operate our businesses. Big tech players like Google, Amazon, Facebook and Apple are changing the rules of the game, while challengers like Uber, Tesla, Airbnb and Spotify disrupt one industry after the other.
Disruption is happening so fast we believe that the time is now to transform your business into the digital age. This book is a guide for anticipating the change and converting digital threats into business opportunities. It helps you understand the impact of digital disruption and offers a model to shape your own future.
Although that was my first book about Digital Transformation, it gave me very good insights about the topic and successfully opened my eyes to many examples around me. The book suggested a Digital Transformation Model that consists of 5 layers which was really helpful to understand the practical steps to Digital Transformation. The book tackled also the other critical elements in the digital transformation journey starting from the need to a dedicated Chief Digital Officer as a permanent role, the importance of applying a structured change management approach, the value of managing by data, the value of having Digital Officers, Digital Leads, and Digital Supporters who all act as ambassadors for the digital transformation agenda in the company, and finally, how much should we spend on this agenda and many more. A very good summary for the who concept the book covered is: “If you decided by now that you will be taking digital transformation seriously, you know you cannot continue this way. Setting up a digital office, hiring a CDO, setting out a roadmap with small and large projects, initiating internal change, acquiring companies and talent, it will all cost money. You invest in digital transformation or you will not transform and eventually go down through disruption. It is that simple”. I highly recommend this book.
Although this is the 'new' edition of the book it actually feels rather old, all the same typical Silicon Valley disruptors are bundled. And the digitale transformation model which the book promises shifts a bit towards the background.
Had to (quickly) read the book and was not expecting much, given how old it is (original.y published in 2014). Some nice anecdotes but really enjoyed the 7 “metafores”. These turn out to be 7 groups of thematically grouped 1-2 page essays. The ones on gatekeepers especially struck a cord with me.
Ik had niet zoveel verwacht van dit laatste boek van @jcaudron en dacht dat het het zoveelste boek over Digitalisatie in het rijtje zou zijn. En op een manier is het dat ook wel. Dit boek onderscheidt zich echter van heel wat andere boeken doordat het op een heel praktische manier aantoont hoe een bedrijf deze transformatie kan maken.
De vele praktijkvoorbeelden maken het alleen maar luchtiger en aangenamer om dit te lezen. Zo hebben we ook https://www.instacart.com/ leren kennen als disruptive webshop technologie.
Aanrader voor iedereen die denkt over Digitalisatie!
Geen inspirerend boek. De auteurs komen niet verder dan "als je digitaal niet serieus neemt dan zul je worden ingehaald". Tsja, met zoveel pessimisme komen we er zeker niet. De metaforen zijn leuk, maar de voorbeelden zijn erg cliche en zo van het internet geplukt zonder eigen onderzoek. Het boek mist diepgang, dus als je wel serieus bent over digitaal moet je elders kijken.