Making Mediation Your Day Job: How to Market Your ADR Business Using Mediation Principles You Already Know

by Tammy Lenski

Making Mediation Your Day Job is the definitive guide for any mediator operating or considering a private practice. Dr. Tammy Lenski, a full-time mediator for more than 15 years, demonstrates how to build your practice with minimum stress and maximum success.

The premise is simple: Take common mediation concepts—including interests, framing, and dialogue-building—and use them not just at the mediation table but also in your marketing.

In this detailed and thoughtful guide, Lenski helps you lay the foundation for successful marketing in today’s world, including:

- Choosing a market that speaks to your passion
- Uncovering and meeting your market’s greatest needs and interests
- Building real connection with your market
- Marketing authentically and ethically

Lenski’s ideas will inspire mediators to embrace marketing with renewed energy and enthusiasm.

122 pages, Kindle Edition

First published January 23, 2008

Reviews

[DeAnna D Schoendienst · Rating 5 out of 5]

Succinct and helpful

Always looking for ways to help with the icky M word! Very helpful content and a quick read. It's helpful before writing a business plan and as you launch a new business, as well as changing the way you market an existing practice. Don't expect a hard core list of to do items that sell, but rather some inner work that creates a better marketing style fit.

[Alesia · Rating 5 out of 5]

lots of great info in this book

[Jennifer · Rating 4 out of 5]

I found this book to be useful. It gave me some good questions to ask myself in setting up my business. It gave me a different perspective on how I want to market myself. I particularly appreciated the sample business plan questions.

[Barbc]

#3

[Michael · Rating 3 out of 5]

Textbook.